Meet Our Mem­bers – SFS Avi­a­tion

Thai-American Business (T-AB) Magazine - - Contents -

SFS Avi­a­tion is one of Thai­land’s lead­ing off­shore he­li­copter op­er­a­tors. Founded in 1990 as Thai­land’s first on­shore op­er­a­tor, the com­pany ex­panded into sup­port­ing Thai­land’s off­shore oil and gas ac­tiv­i­ties in 2005.

Dur­ing the found­ing years, SFS ac­quired tech­ni­cal sup­port from NORSK He­likopter ( now Bris­tow Nor­way), one of the best he­li­copter op­er­a­tors in the North Sea. SFS have been in­de­pen­dent from NORSK He­likopter, since 2007.

SFS op­er­ates and main­tains a mod­ern fleet of heli­copters com­pris­ing of Siko­rsky S- 76 and Leonardo Agustawest­land AW139S. Since its in­cep­tion SFS has main­tained an ex­em­plary 100% op­er­a­tional safety record and their Safety Man­age­ment Sys­tem ( SMS) is seen as a lead­ing bench­mark to other op­er­a­tors.

The key to suc­cess in the avi­a­tion in­dus­try, es­pe­cially in the oil and gas sup­port sec­tor, is to fo­cus on mod­i­fy­ing pro­cesses and re­search ca­pa­bil­i­ties in or­der to im­prove ef­fi­ciency while re­duc­ing risk. This process has been de­fined and rede­fined in a never- end­ing cy­cle at SFS Avi­a­tion. It is a cul­ture that has been in­cul­cated by SFS man­age­ment that un­der­stands the el­e­ments of trust and ef­fi­ciency and how a happy work­force sup­ports the suc­cess­ful im­ple­men­ta­tion of safety stan­dards.

Tisanu Rata­narat, CEO & Ac­count­able Man­ager at SFS Avi­a­tion, says “My pri­or­ity is to con­tinue the re­fine­ment of our in- house Avi­a­tion Safety Man­age­ment Sys­tem. We have in­te­grated the sys­tem to in­cor­po­rate all flight op­er­a­tions and maintenance pro­to­col re­quired in the off­shore oil and gas avi­a­tion sec­tor, which is the most de­mand­ing seg­ment in the avi­a­tion in­dus­try.”

To prop­erly un­der­stand the DNA of SFS Avi­a­tion one must first look at SFSS’ cor­po­rate colors: red, yel­low and black. Both the founder, Dr. Chira Rataranat and his fa­ther, Dr. Chang, stud­ied and worked in Ger­many’s lead­ing ed­u­ca­tional in­sti­tu­tions and in­dus­trial com­pa­nies such as Stuttgart Univer­sity, Bosch and Mercedes Benz. It is this fear­less­ness and ded­i­ca­tion to pi­o­neer­ing in­no­va­tion in the Ger­man in­dus­trial sec­tor that they brought back to Thai­land to help build the na­tion.

In ad­dress­ing the cur­rent strug­gles in the off­shore he­li­copter mar­ket, CEO Tisanu Rata­narat says, “All of us are try­ing to sur­vive this ‘ great down- turn’ in our own ways. But we hope that de­spite the cost- con­scious en­vi­ron­ment, all of us can con­tinue to stay true to our mot­tos and our es­sen­tial safety poli­cies. In fact, with a slow mar­ket and re­duced ac­tiv­i­ties, there is no bet­ter time than now to look in­ward and see how we can im­prove our stan­dard­ized pro­cesses. It is an op­por­tu­nity to en­hance our ser­vices so that when the mar­ket turns up again, our in­dus­tries will be even safer than they are to­day.”

SFS Avi­a­tion in Thai­land is one of the most pas­sion­ate op­er­a­tors to be found in the he­li­copter in­dus­try, founded on a safety cul­ture that has not only won it count­less ac­co­lades, but also pro­vides an ex­cel­lent model for how new­com­ers to the in­dus­try might suc­ceed, even in a mar­ket as tough as to­day’s.

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