Road Safety is Ev­ery­one’s Busi­ness

Thai-American Business (T-AB) Magazine - - Events Roundup -

On March 24, rep­re­sen­ta­tives of AMCHAM Thai­land and AMCHAM mem­ber com­pa­nies met with Jumpoj Wan­nacha­trasiri, Di­rec­tor of the Road Safety In­te­grated Col­lab­o­ra­tion Di­vi­sion, De­part­ment of Dis­as­ter Preven­tion and Mit­i­ga­tion ( DDPM) at the Min­istry of In­te­rior, to present the “Road Safety is Ev­ery­one’s Busi­ness” cam­paign and brief the DDPM on road safety projects and ini­tia­tives by AMCHAM mem­ber com­pa­nies de­signed to con­trib­ute to the for­mu­la­tion and im­ple­men­ta­tion of Thai­land’s na­tional road safety strat­egy. Rep­re­sen­ta­tives from Con­ti­nen­tal Au­to­mo­tive; Pernod Ri­card; In­ter­na­tional SOS; Fedex Ex­press; RMA Group; Esso Thai­land; Save the Chil­dren/ JW Mar­riott; and Ely Lilly Asia pre­sented their ef­forts to­ward re­duc­ing traf­fic- re­lated in­juries and fa­tal­i­ties and mak­ing Thai­land’s roads safer. Projects range from do­nat­ing hel­mets to school chil­dren who are par­tic­u­larly vul­ner­a­ble to mo­tor­cy­cle ac­ci­dents, re­duc­ing drunk driv­ing and in­creas­ing seat­belt use, raising aware­ness of un­safe prac­tices that lead to road fa­tal­i­ties, and cre­at­ing so­cial ac­count­abil­ity, to pro­vid­ing road safety ed­u­ca­tion and train­ing on traf­fic laws and reg­u­la­tions. The DDPM team, in turn, briefed AMCHAM mem­bers on on­go­ing projects aimed at de­thron­ing Thai­land from the top of the list of coun­tries with high­est fa­tal­ity rates, such as the “Seven Days of Safety” cam­paign over the Songkran hol­i­days, stricter en­force­ment of traf­fic reg­u­la­tions, es­pe­cially those re­lated to drunk driv­ing and ex­ces­sive speed­ing, and ex­pand­ing road safety cam­paigns for the du­ra­tion of the year rather than for the two ma­jor hol­i­days only. Khun Jumpoj and his team ac­knowl­edged the use­ful­ness of busi­nesses shar­ing their best prac­tices in mak­ing roads safer and com­mit­ted to fur­ther col­lab­o­rate with AMCHAM and its mem­bers to re­duce the in­ci­dence of road in­juries and fa­tal­i­ties in Thai­land. AMCHAM Thai­land and its mem­ber com­pa­nies firmly be­lieve that “Road Safety is Ev­ery­one’s Busi­ness” and are com­mit­ted to sup­ple­ment­ing the Royal Thai Gov­ern­ment’s laud­able ef­forts to­ward sus­tained re­duc­tions in traf­fic re­lated in­juries and fa­tal­i­ties. AMCHAM mem­ber com­pa­nies em­ploy over 200,000 Thais and while many com­pa­nies al­ready im­ple­ment in­ter­nal road safety cam­paigns and train their staff on proper driv­ing prac­tices, AMCHAM is ded­i­cated to en­cour­ag­ing all its mem­bers to be part of the so­lu­tion in keep­ing Thai­land’s roads safe.

Pic­tured are AMCHAM’S Di­rec­tor of Gov­ern­ment Af­fairs and Pub­lic Pol­icy, Tomwit Jarn­son ( cen­ter left), and Di­rec­tor of the Road Safety In­te­grated Col­lab­o­ra­tion Di­vi­sion, Jumpoj Wan­nacha­trasiri ( cen­ter right), with rep­re­sen­ta­tives of AMCHAM mem­ber com­pa­nies and the De­part­ment of Dis­as­ter Preven­tion and Mit­i­ga­tion ( DDPM) at the Min­istry of In­te­rior.

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