Esso Rolls Out Up­grade Plans

Thai-American Business (T-AB) Magazine - - Nember News - Source: Bangkok Post

Esso Thai­land Plc, Thai­land’s third­largest oil re­tailer, plans to set aside 550- 850 mil­lion baht a year for cap­i­tal ex­pen­di­ture over the next three years as it seeks to mod­ern­ize and up­grade its petrol sta­tions.

The project aims to re­vamp the look of petrol sta­tions un­der the Syn­ergy con­cept, a pi­lot project be­gin­ning with four sta­tions in Bangkok this year be­fore the full roll- out next year, said re­tail sales man­ager Yod­pong Su­tatham.

He said the Syn­ergy project has been ap­plied suc­cess­fully in Hong Kong, New Zealand and Sin­ga­pore and is due to reach Thai­land as the com­pany seeks to be­come the coun­try’s sec­ond- big­gest oil re­tailer af­ter PTT Plc, the na­tional oil and gas con­glom­er­ate.

“Our petrol sta­tions have looked the same for more than 20 years and it’s time to give them a mod­ern look,” Mr. Yod­pong said.

The planned cap­i­tal ex­pen­di­ture is on top of ex­ist­ing capex to open 35 more petrol sta­tions and add dis­pensers of liq­ue­fied pe­tro­leum gas at 10 ex­ist­ing sta­tions this year. Mr. Yod­pong said Esso is look­ing to in­crease av­er­age monthly oil re­tail sales vol­ume per sta­tion to more than 500,000 liters by 2020, up from the cur­rent 450,000 liters a month.

Esso has been in­vest­ing in mod­ern­iz­ing its 540 petrol sta­tions na­tion­wide over the past five years.

The com­pany also plans to con­tinue in­creas­ing its LPG sales at its petrol sta­tions and is ex­pected to an­nounce a new part­ner­ship to run the LPG busi­ness for the trans­porta­tion sec­tor soon.

“There’s still busi­ness op­por­tu­ni­ties in LPG in the re­tail mar­ket,” Mr. Yod­pong said.

At the be­gin­ning of June Esso launched Supreme Ga­so­hol 95, a pre­mium petrol ini­tially avail­able at 50 ser­vice sta­tions, which will ex­pand to more than 100 sta­tions by year- end.

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