Turn­ing a New Page

Thailand Tatler - - TO OUR READERS - —Napha­lai Areesorn Edi­tor-in-Chief

am glad to see the end of 2016 . In many ways it was as bad as Queen El­iz­a­beth’s an­nus hor­ri­bilis in 1992, or maybe even worse. From the sad loss of King Bhu­mi­bol to the clo­sure of many print mag­a­zines, there wasn’t much cheer left come the yearend. And I am just talk­ing about the l ocal sit­u­a­tion, and haven’t even got­ten onto the in­ter­na­tional stage, with its rise of irr ational, pro­tec­tion­ist lead­ers who look ready to change the world or­der as we know it.

The w orst news to come out of 2016 , of course, was the death of the greatly loved and revered King Bhu­mi­bol. His pass­ing marks the end of an era—in fact, the only one that most Thais have known, con­sid­er­ing his 70year reign. The throne has now passed on to his son, HM King Maha Va­ji­ra­longkorn Bodin­drade­bayavarangkun, and all Thais look for­ward to a reign that we hope will be as mag­nan­i­mous as that of his fa­ther.

Of im­me­diat e ef­fect to us is the clos­ing of print mag­a­zines, the dis­ap­pear­ances of which con­tin­ued steadily through­out last year. Many of th­ese pub­li­ca­tions had been around for many years but have been forced out by the rise of dig­i­tal me­dia, and it w as with a heavy heart that we said good­bye to them.

There is also no small mea­sure of un­ease— even fear—among those that re­main. Af­ter all, ma­jor ad­ver­tis­ers are shift­ing a sub­stan­tial amount of their bud­get from tra­di­tional me­dia to dig­i­tal. How­ever, I am con­vinced there is still a place f or qual­ity print pub­li­ca­tions—namely those that have adapted to the times. I be­lieve that those that build a strong and en­gag­ing on­line pres­ence in ad­di­tion to their pub­lished edi­tions will flour­ish in the smart­phone age.

Thai­land Tatler is, like all mag­a­zines, on an ex­cit­ing jour­ney, one that en­tails find­ing a bal­ance be­tween old me­dia and new me­dia. And it’s a bal­ance I urge you, dear reader, to try and find too, as we gin­gerly ring in the New Year. Yes, the dig­i­tal world, with all its light­ning-fast news, in­for­ma­tion and en­ter­tain­ment, is some­thing we’d now strug­gle to live with­out. But set aside some time in 2017 to pick up a care­fully-crafted mag­a­zine, savour its beau­ti­ful pic­tures and well re­searched words, and I think you’ll agree that the same still goes for qual­ity print.

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