Per­fect Match

Dy­namic au­to­mo­tive busi­ness ex­ec­u­tive and life­style en­tre­pre­neur Anu­jtha Jao­visidha puts life’s big pic­ture in the frame with Nicha­ree Phati­tit

Thailand Tatler - - FACES -

When we meet at Cafe Leitz by Pa­ca­mara at bustling EmQuartier, Anu­jtha Jao­visidha ex­udes a warmth of per­son­al­ity that makes con­ver­sa­tion re­laxed and easy. Fondly known as Ni­nee, the 44-year-old as­so­ciate di­rec­tor of Toy­ota Tsusho (Thai­land) and gen­eral man­ager of its cor­po­rate plan­ning depart­ment is the grand­daugh­ter Suchin Jao­visidha—who founded the com­pany—and el­dest daugh­ter of Lt Chan and Pen­parn Jao­visidha.

Ni­nee com­pleted her bach­e­lor’s de­gree in eco­nom­ics at Chu­la­longkorn Univer­sity be­fore go­ing on to read in­ter­na­tional po­lit­i­cal econ­omy for her mas­ter’s de­gree at the Univer­sity of War­wick. Once free of academia she went to work as an econ­o­mist at the Bank of Thai­land, where for five years she was re­spon­si­ble for analysing the man­u­fac­tur­ing sec­tor. Prior to join­ing the fam­ily busi­ness in 2006, she also had a three-year stint as a bond trader at Thanachart Se­cu­ri­ties.

Us­ing her ex­pe­ri­ence in eco­nom­ics, Ni­nee helped Toy­ota Tsusho to adapt its fi­nan­cial ac­count­ing sys­tems, which led to fur­ther in­no­va­tion with her devel­op­ment of a new divi­sion within the com­pany called ‘busi­ness match­ing’. “Toy­ota Tsusho is an au­to­mo­tive and in­dus­trial parts im­porter-ex­porter with de­part­ments spe­cial­is­ing in dif­fer­ent ma­te­ri­als—met­als, tex­tiles, chem­i­cals and so on. By look­ing at our fi­nan­cial ac­count­ing mech­a­nisms, I got to see the big pic­ture and re­alised that with the in­for­ma­tion we have, we could link up clients from one depart­ment to an­other be­cause some­times their de­mands over­lapped,” she says.

Brim­ming with youth­ful en­ergy, Ni­nee’s pas­sions aren’t lim­ited to the fam­ily busi­ness. Eight years ago she and her three younger sib­lings de­cided to open a small ho­tel in Hua Hin called Re­sort de Paskani. “Toy­ota Tsusho is my main re­spon­si­bil­ity, but we es­tab­lished JAO Man­age­ment to run Re­sort de Paskani. Orig­i­nally we wanted to have a house in Hua Hin but some­how that idea snowballed into a small ho­tel with 10 rooms,” she laughs. Fol­low­ing six years of suc­cess­ful op­er­a­tion the ho­tel was ren­o­vated and ex­tended last year. “It may be a cliché but I have learnt that time passes by so quickly, so if you want to do some­thing then get go­ing, don’t think too much about it and try to learn along the way.”

In ad­di­tion to the ho­tel, Ni­nee is also a part­ner in Kimukatsu, a Ja­panese tonkatsu pork cut­let restau­rant chain, which be­gan op­er­at­ing in Jan­uary 2018. “Ev­ery year I talk to bank man­agers to get an up­date on the cur­rent eco­nomic sit­u­a­tion. What’s in­ter­est­ing is that while the au­to­mo­tive in­dus­try fluc­tu­ates each year, the F&B in­dus­try al­ways seems to be grow­ing re­gard­less of the gen­eral state of the econ­omy—so I be­came in­ter­ested.” While ad­mit­ting that she isn’t a par­tic­u­larly good cook, Ni­nee says she does love good food—some­thing her hus­band Dr Ki­rana Lim­pa­phayom reg­u­larly picks up on. “When I’m stressed, he takes me out for a nice meal and I al­ways feel bet­ter for it,” she laughs. Op­por­tu­ni­ties for din­ing busi­nesses come thick and fast and she is pre­par­ing for the launch of yet an­other ven­ture, Ja­panese fash­ion jew­ellery and dessert brand Q Pot, which is due to open at the Takashimaya depart­ment store at ICON­SIAM at the end of the year.

Ni­nee and Dr Ki­rana have known each other since their days at Chu­la­longkorn Univer­sity. “He cur­rently works in In­done­sia, so we only get to meet up once or twice a month. When I’m free I fly over to see him and vice versa,” she smiles. “We don’t have any prob­lem with the dis­tance, per­haps be­cause we got used to it when I was study­ing at War­wick in the UK.” Both keen golfers, when they do get to­gether they like to re­lax by play­ing a round or two with friends.”

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