Congratulations are due to Dr Kritika Kongsompong, professor of marketing at Sasin Graduate Institute of Business Administration of Chulalongkorn University. Probably Sasin’s most high-profile faculty member, she has been presented with the Best Teacher award for 2017-2018, a recognition she has won three other times since she first joined 15 years ago. The holder of a doctorate of marketing from Thammasat University, this lady was also educated in the US and Australia. An expert in international and services marketing as well as cross cultural studies she is married to Gen Apirat Kongsompong, the newly appointed army chief, with a son and a daughter. She was once the host of the TV quiz show modelled after
The Weakest Link from the UK, which focussed on confrontation and conflict. The show lasted only a year in 2002, but in that time it made her reveal a side of herself unfamiliar to people who know her. Today, she is a highly respected professor at a leading educational establishment, which is the way she likes it.