True On­line named ISP brand of the year

The Nation - - BUSINESS -

True On­line has been named broad­band In­ter­net ser­vice provider brand of the year at the World brand­ing awards in Lon­don.

The ser­vice re­ceived the Brand of the Year Award at the Fourth World Brand­ing Awards held on Oc­to­ber 11 by the World Brand­ing Fo­rum, in a cer­e­mony held at Kens­ing­ton Palace.

Win­ners are judged based on brand val­u­a­tion, con­sumer mar­ket re­search, and pub­lic on­line vot­ing. Some 70 per cent of the score comes from con­sumer mar­ket re­search and on­line vot­ing cat­e­gories.

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