True Online named ISP brand of the year
True Online has been named broadband Internet service provider brand of the year at the World branding awards in London.
The service received the Brand of the Year Award at the Fourth World Branding Awards held on October 11 by the World Branding Forum, in a ceremony held at Kensington Palace.
Winners are judged based on brand valuation, consumer market research, and public online voting. Some 70 per cent of the score comes from consumer market research and online voting categories.