Twit­ter aims to de­liver more news on time­lines

The Nation - - WORLD -

TWIT­TER PLANS to re­vamp user time­lines as part of an ef­fort to de­liver more news and per­son­alised con­tent, the lat­est ef­fort to at­tract more users to the plat­form.

The new fea­tures shift fur­ther away from Twit­ter’s orig­i­nal chrono­log­i­cal feed and rep­re­sent a stepped-up ef­fort to be a des­ti­na­tion to find news, es­pe­cially break­ing news.

“We are an­nounc­ing a wide set of changes to make it eas­ier to find and dis­cover what is ‘ hap­pen­ing now’ on Twit­ter, be it break­ing news or events,” said con­sumer prod­uct team mem­ber Sri­ram Kr­ish­nan in a tweet.

“The goal is to make it easy to quickly find and fol­low the events and break­ing news you care about on Twit­ter. Es­pe­cially if you al­ready don’t have a well-cu­rated time­line.”

The re­design builds on a fea­ture called “Hap­pen­ing now” in­tro­duced last year to al­low peo­ple to fol­low their fa­vorite sports teams.

“We’re now ex­pand­ing this to in­clude Tweets about break­ing and per­son­alised news,” said Twit­ter vice pres­i­dent Keith Cole­man in a blog post.

“At the top of your time­line, you’ll see news that’s rel­e­vant to you along with the sur­round­ing tweets and videos.”

Cole­man said Twit­ter is also ex­pand­ing news no­ti­fi­ca­tions for smart­phone users.

“We’ve been send­ing break­ing news no­ti­fi­ca­tions to keep peo­ple in the know, in the mo­ment,” he said.

“Now we’re ex­per­i­ment­ing with send­ing no­ti­fi­ca­tions to you based on your in­ter­ests (like who you fol­low and what you tweet about), so you won’t miss a beat.”

Twit­ter’s news fea­ture called Mo­ments will be re­designed as well as a ver­ti­cal feed in­stead of a hor­i­zon­tal one that re­quires swip­ing.

Twit­ter has de­vel­oped a core base of celebri­ties, jour­nal­ists and politi­cians but growth has been slug­gish.

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