THE ERA OF THE NEW GENERATION OF CSR

This year’s Capital’s “Corporate Social Responsibility Leaders” survey, which has been conducted with GfK Türkiye and with sponsorship from BSH Türkiye, is full of striking data. The survey has been conducted for the last 10 years and this year the most r

Capital (Turkey) - - RESEARCH -

The companies in Capital’s “Corporate Social Responsibility Leaders” survey, which has become a tradition, are aware of the situation. The leaders in the responsible companies league say that they now see CSR as part of a company’s strategy. They note that they follow the new rules in the field and work according to a methodology. While announcing this year’s results, we also studied the new rules that the companies follow. We asked the leaders in CSR, including both those who are popular with the public and those who are popular with the business community, about the rules of the new era and what has changed.

NOW IT IS MORE STRATEGIC

There have recently been a lot of new developments in CSR. CSR Association President Serdar Dinler says: “CSR are now being shaped through cooperation. Solutions are being sought for many social issues in more functional areas and through new financial instruments such as social entrepreneurship.” And he gave several examples of these developments.

In an article entitled “The New Age In CSR”, Aruna Sharma and Neha Gupta, two researchers at Delhi University, summarize the point that CSR projects have reached both in India and in the rest of the world as follows:

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