DIFFICULT COMPETITION

There have been some striking changes in the sixteenth “Most Admired Companies in Turkey” survey. Koç Holding, which was the leader in 2013 and 2015, has cemented its position in first place. Arçelik, which was third last year, rose to second in 2016. In

Capital (Turkey) - - COVER STORY -

he “Most Admired Companies in Turkey” survey was conducted this year for the sixteenth time. Koç Holding once again ranked first in the “Most Popular Companies in Turkey” survey, which is one of the most prestigious surveys in Turkey. Arçelik, which was third last year, replaced Turkcell in second. Unilever Türkiye also rose one place to third. In other words, the leader is clear but there is a real struggle for second and third.

Intense competition also made itself felt in the top 20. Eighteen of the 20 most admired companies in 2016 changed places. The most striking result was that Turkcell, which for years has ranked first or second in the list, slipped to being the sixth most popular company.

Another striking result was that some of the companies which had been previously been ranked in the top places suffered a significant decline, while other companies which had spent years in the lower places rose rapidly through the rankings. For example, Sabancı Holding, Vestel, Doğuş Holding and Boyner Holding. Turkcell fell four places, P&G one, and Eczacıbaşı Holding, Borusan Holding and Ülker two each. The companies which failed to be included among the top 20 this year included Yemeksepeti, Eti, Mercedes-Benz and Tüpraş. While Migros, Vestel, Boyner Holding and Doğuş Holding were among those which entered the top 20 for the first time.

THE RISE OF CORPORATE MANAGEMENT

The fieldwork for the survey was conducted in August-October 2016 using the online survey technique and involving 1,584 executives from more than 500 companies. The list of the most admired companies in Turkey was compiled based on the opinions of all of the businesspeople surveyed, while the list of the most admired companies in each sector was compiled based only on the responses of people active in the sector concerned. The executives who participated in the

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