Serie A for­eign TV rights sold for 371M eu­ros

Daily Sabah (Turkey) - - Business -

IN­TER­NA­TIONAL broad­cast­ing rights for Serie A foot­ball over the next four years have been sold for twice as much as the pre­vi­ous four-year pe­riod, the league an­nounced. U.S. sports and en­ter­tain­ment man­age­ment group IMG and Italy’s pub­lic TV broad­caster RAI bought the global rights for 2018 to 2021 for 371 mil­lion eu­ros ($438 mil­lion), with RAI broad­cast­ing to “Ital­ian com­mu­ni­ties abroad”, La Lega Serie A said on Tues­day. The sum paid is dou­ble that of the 186 mil­lion eu­ros ($219 mil­lion) forked out for the pre­vi­ous pe­riod, from 2015 to 2018. IMG beat Lon­don-based favourites MP & Silva, who bid higher, after the U.S. group im­pressed with a su­pe­rior pro­ject to pro­mote Serie A over­seas, ac­cord­ing to Ital­ian me­dia. Eigh­teen of the twenty top flight Ital­ian clubs voted in favour of the IMG of­fer. “It’s very sat­is­fy­ing be­cause it ranks Serie A third in terms of fi­nan­cial value be­hind the Pre­mier League and La Liga and way in front of the Bun­desliga,” said Luigi Di Servio, man­ag­ing direc­tor of sports mar­ket­ing com­pany In­front, which ad­vised Serie A on the broad­cast­ing rights dossier. Ital­ian foot­ball fed­er­a­tion pres­i­dent Carlo Tavec­chio added: “We’ve es­tab­lished the value of Ital­ian foot­ball, by dou­bling rev­enues earned by Lega Serie A on the pre­vi­ous sale.” For the do­mes­tic market, broad­cast­ing rights for the 2015 to 2018 pe­riod in Italy reached 945 mil­lion eu­ros ($1.1 bil­lion).

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