Dove’s black model says ad was not racist

Daily Sabah (Turkey) - - Business -

A BLACK model who ap­peared in a Dove ad­vert de­nounced as racist by many so­cial me­dia users has de­fended the clip, say­ing that far from be­lit­tling black women it cel­e­brated eth­nic di­ver­sity. Lola Ogun­yemi un­wit­tingly found her­self at the cen­tre of an in­ter­na­tional furore over a 3-sec­ond video posted on Dove’s U.S. Face­book page which showed her re­mov­ing her t-shirt to re­veal a white woman, who then took hers off to re­veal an Asian woman. “I don’t feel it was racist,” she said in an in­ter­view with the BBC yes­ter­day. Many Face­book and Twit­ter users said the clip sig­nalled that white peo­ple were cleaner or more beau­ti­ful than black peo­ple and likened it to 19th cen­tury soap ad­verts that showed black peo­ple scrub­bing them­selves to be­come white. But Ogun­yemi said the stills from the clip that shot around the in­ter­net over the week­end - which mostly showed only her and the white woman, leav­ing out the Asian woman - gave the wrong im­pres­sion. She said there was a 30-sec­ond, made-for-TV ver­sion that had other im­ages and a slo­gan that made it much clearer that the in­ten­tion was to say that all women de­served qual­ity prod­ucts. “The screen­shots that have taken the me­dia by storm paint a slightly dif­fer­ent pic­ture,” she said. Dove apol­o­gised for the Face­book clip, say­ing it had “missed the mark in rep­re­sent­ing women of colour thought­fully”.

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