Turk­ish TV se­ries stim­u­late for­eign­ers to buy houses

Daily Sabah (Turkey) - - Front Page -

WATCHED by more than 500 mil­lion view­ers in 150 coun­tries, Turk­ish TV se­ries have had a huge im­pact on the coun­try’s tourism and prop­erty sales to for­eign­ers over the re­cent years.

Gamze Özlu, a real es­tate con­sul­tant, said that with an au­di­ence of hun­dreds of mil­lions, Turk­ish TV se­ries can af­fect de­ci­sions like va­ca­tion­ing or buy­ing a house in Tur­key.

She said that TV se­ries have played an im­por­tant role in pro­mot­ing real es­tate sales to for­eign­ers in the last four years.

Ex­plain­ing that Rus­sian and Ira­nian ci­ti­zens lead in res­i­den­tial pur­chases in Tur­key, she said that many cus­tomers want to buy houses sim­i­lar to those in the TV se­ries.

“Our TV se­ries and movies have al­most served as com­mer­cials for both tourism and real es­tate,” Özlü said.

“In the last three to four years, many of our for­eign buy­ers have looked for houses and prop­er­ties dec­o­rated sim­i­larly to those shown in TV se­ries. Es­pe­cially, Rus­sians and Ira­ni­ans have shown great in­ter­est in lux­ury houses and man­sions.”

Özlu said that real es­tate is reap­ing the ben­e­fits of the suc­cess of Turk­ish TV se­ries sec­tor.

She said about 6 per­cent of for­eign­ers who have bought prop­er­ties through her com­pany in the past four years bought the houses they saw in Turk­ish TV se­ries.

“This shows that the in­crease in the TV se­ries ex­ports also helps Tur­key’s real es­tate and con­struc­tion sec­tors,” she said, high­light­ing the im­por­tance of boost­ing the ex­ports of TV se­ries.

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