Half of output exported

Dunya Executive - - BUSINESS -

X50 percent of the Gebze plant’s products are exported

XExport target is 20,000 tons in 2017, up from 18,000 tons in 2016

XExports to more than 50 countries, with the Middle East and Balkans topping the list

XSales of more than 603 million lira in 2016, up from 554 million lira in 2015

XTotal market size in Turkey of gum, candy, chocolate and biscuit segments is worth 7 billion lira XMarket share is more than 50 percent in gum and 30 percent in candy, but in the single digits for chocolate and biscuit categories, which are dominated by local brands XGebze factory’s 85-square-meter space has potential to double in size from current production capacity of 110,000 tons

XTargets 110 new jobs in 2017, up from 100 last year. Current workforce is 2,100, including 1,200 direct employees and 900 distributors XProducts are sold in 80,000 retail outlets throughout Turkey

XKent Gida is the leading gift candy brand, also referred to as “holiday candy.” During holiday periods, 6,000 extra sales personnel are employed for two weeks in 10,000 retail outlets. Nearly a third of total consumption of holiday candy is in Turkey’s eastern and southeastern regions. Sales during the holidays total the amount sold during the rest of the year.

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