Firms fo­cus on speed and style not just fuel use

7 Days in Dubai - - FRONT PAGE - news@7days.ae

Hy­brids and elec­tric cars are go­ing to out­sell petrol cars in the next 12 years.

That’s the claim from a se­nior auto an­a­lyst who was speak­ing af­ter a big bud­get Su­per Bowl ad­vert for the Toy­ota Prius fea­tured a high-speed po­lice chase, with not a fuel emis­sion slo­gan in sight.

“As a power source, elec­tric­ity out­paces petrol in just about ev­ery area,” Karl Brauer, se­nior auto an­a­lyst for Kel­ley Blue Book, told the As­so­ci­ated Press.

“Ad­vance­ments have made bat­ter­ies smaller, in­creased their stor­age ca­pac­ity and brought prices down.

“Elec­tric mo­tors can take off faster than gas en­gines, and hy­brids can power wheels with both elec­tric and gas mo­tors for bet­ter ac­cel­er­a­tion.

“Electrics also are far qui­eter. And with fewer mov­ing parts, they’re more re­li­able,” he added.

Man­u­fac­tur­ers of hy­brid cars are now fo­cus­ing on how they out­per­form their petrol-based coun­ter­parts.

Cost­ing more than their petrol coun­ter­parts, it was said that driv­ers would re­coup that cost by not hav­ing to buy fuel. Other com­plaints in­cluded the fear that the car would run out of power on a long-dis­tance trip as recharg­ing points were few and far be­tween.

Ac­cord­ing to in­dus­try in­sid­ers, the im­proved en­gine per­for­mance will mean long dis­tance trips are no longer an is­sue.

Shift­ing the fo­cus to style, ac­cel­er­a­tion, han­dling and re­li­a­bil­ity is de­lib­er­ate.

“It looks bet­ter. It drives bet­ter. Peo­ple can have more fun be­hind the wheel, but it still has new tech­nolo­gies and safety in it,” Bill Fay, Toy­ota’s US gen­eral man­ager, said of the Prius.

FAST LANE: The Prius ad­vert sees bank rob­bers use the hy­brid as a high-speed get­away car

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