Fu­ture of Dubai lies in ‘di­ver­si­fi­ca­tion’

7 Days in Dubai - - BUSINESS - Ma­hak@7days.ae

Lower-bud­get ho­tels devel­op­ment of Dubai.

That’s ac­cord­ing to the manag­ing di­rec­tor of a ma­jor ho­tel chain.

Oliver Granet, MD and Chief Op­er­at­ing Of­fi­cer of Ac­corHo­tels Mid­dle East, said: “An af­ford­able ho­tel al­lows visi­tors to make the most out of the lux­u­ries Dubai has to of­fer and still save on ac­com­mo­da­tion.

“We can have visi­tors din­ing in the most lux­u­ri­ous restau­rant en­joy­ing an ex­pen­sive din­ner but stay in Ibis for the night, just to sleep.”

With lux­ury and mid-level brands like Sof­i­tel, Pull­man, Grand Mer­cure and Novo­tel among the ho­tels un­der the Ac­cor um­brella, Ibis, the firm’s only low-cost af­ford­able line of ho­tels is one of the most im­por­tant ven­tures, Granet said.

“Dubai is well known for lux­ury ho­tels but we be­lieve to fur­ther de­velop the city, and to reach the ob­jec­tive of reach­ing 20 mil­lion




the visi­tors by 2020, there is a sig­nif­i­cant need to of­fer good, com­fort­able ho­tels at an af­ford­able price,” he said. “To sus­tain the devel­op­ment of Dubai it is im­por­tant to di­ver­sify ho­tel of­fers in all seg­ments, plus it bal­ances travel plans for visi­tors.

“Dubai is an ex­pen­sive city and visi­tors would want to op­ti­mise their bud­get by spend­ing a lot on the dif­fer­ent fa­cil­i­ties the city has to of­fer but be cau­tious about ho­tel bud­get.”

Speak­ing about lux­ury and bud­get trav­el­ling, Granet said the seg­re­ga­tion in today’s world is not as strong it was in the past.

“The mar­ket for bud­get ho­tels in Dubai is de­vel­op­ing and there is good com­pe­ti­tion com­ing in, which is a sign of ma­tu­rity of the mar­ket.”

With more plans un­der way for the city, he said Dubai is the per­fect place to grow a bud­get ho­tel line.

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