Future of Dubai lies in ‘diversification’
Lower-budget hotels development of Dubai.
That’s according to the managing director of a major hotel chain.
Oliver Granet, MD and Chief Operating Officer of AccorHotels Middle East, said: “An affordable hotel allows visitors to make the most out of the luxuries Dubai has to offer and still save on accommodation.
“We can have visitors dining in the most luxurious restaurant enjoying an expensive dinner but stay in Ibis for the night, just to sleep.”
With luxury and mid-level brands like Sofitel, Pullman, Grand Mercure and Novotel among the hotels under the Accor umbrella, Ibis, the firm’s only low-cost affordable line of hotels is one of the most important ventures, Granet said.
“Dubai is well known for luxury hotels but we believe to further develop the city, and to reach the objective of reaching 20 million
the visitors by 2020, there is a significant need to offer good, comfortable hotels at an affordable price,” he said. “To sustain the development of Dubai it is important to diversify hotel offers in all segments, plus it balances travel plans for visitors.
“Dubai is an expensive city and visitors would want to optimise their budget by spending a lot on the different facilities the city has to offer but be cautious about hotel budget.”
Speaking about luxury and budget travelling, Granet said the segregation in today’s world is not as strong it was in the past.
“The market for budget hotels in Dubai is developing and there is good competition coming in, which is a sign of maturity of the market.”
With more plans under way for the city, he said Dubai is the perfect place to grow a budget hotel line.