RETAILERS WITH APPETITE FOR HUGE SALE
Sale also ‘gives retailers a platform’
Dubai is well known for its high prices and luxury shopping, but even high-end fashion brands struggle to shift their collections.
This weekend bargain hunters will be taking advantage as retailers offload last season’s goods with discounts of up to 90 per cent.
The Big Spring Clearance returns to the World Trade Centre as brands come together to sell off excess goods under one roof.
Saeed Mohammed Mesam Al Falasi, Executive Director of the Strategic Alliances Division at Dubai Tourism’s Dubai Festivals and Retail Establishment, said: “Fashion is a cycle, and most brands have to clear out their stock for new collections to come in.
“This sale gives them one big platform to still offer their excess items to residents.
“Regardless of Dubai being known as a luxury shopping destination, sales like these are part of the business. Retail trading is booming in the country and the spring clearance sale will not only offer shoppers brands at unmatchable prices, but also give the brands a platform to sell their items to be cleared.”
Al Falasi also said the sale is a major opportunity for those that would not usually spend big on fashion to get some bargains.
He said: “This sale is a great opportunity for people who do not usually shop at luxury brands to buy their items at bargain prices.”
Taking place from today until Saturday, the sale will offer bags, shoes, cosmetics, perfumes and other accessories. The event includes stalls by Ted Baker, ALDO, Tommy Hilfiger, Nine West, Steve Madden, Reebok and Adidas.
Al Falasi said having competing brands under the same roof drives down prices.
He said: “We have the best competing retailers exhibiting in the sale, some of them are established brands, some still aspiring, which makes it a great mix.”
Al Falasi added: “Our last event showed us there is an appetite for people to seek out a bargain which is why this year the event is bigger in terms of space and numbers of participating brands.
“It is the perfect platform for our retailers to
further enhance their profile and reach out to both loyal and new customers with amazing offers.
“Almost 60 per cent of the customers in Dubai malls are residents, which shows the local market is very important.”
Additionally, every visitor to the free event gets a chance to win cash and prizes in a daily draw.
The Big Spring Spring Clearance Sale is open from 11am11pm in Halls 1, 2 and 3 at Dubai World Trade Centre.
RACK AND ROLL: The sale is a chance for people who don’t usually buy big brands to grab a bargain