Airline signs renewal of IPL contract
Etihad Airways is continuing its sponsorship, along with Jet Airways, of the Mumbai Indians at this year’s Vivo Indian Premier League (IPL) T20 cricket tournament. The partner airlines are lending support for the third year running to one of the most successful franchise teams in the IPL and one of India’s biggest sports brands since the tournament was launched in 2008. “Etihad Airways has a great sporting tradition, supporting leading teams around the world,” said Peter Baumgartner, Etihad Airways Chief Commercial Officer. “Mumbai Indians are no exception. We are delighted to team up with our Indian partner Jet Airways to once again sponsor Mumbai Indians, arguably the best domestic sporting brand in Indian cricket.” Following the same format as last year, Etihad Airways’ logo will appear on the back of shirts worn by the Mumbai Indians for home matches, and the Jet Airways logo will be featured in the same position for away matches. Etihad Airways and Jet Airways will enjoy extensive branding and messaging beamed across pitch-side advertising and on giant screens at Wankhede Stadium.