Huge in­crease in sales for lux­ury Ja­panese firm

7 Days in Dubai - - BUSINESS -

Lux­ury car man­u­fac­turer In­finiti has en­joyed its best ever start to a year with the sale of al­most 10,000 ve­hi­cles, a 51 per cent im­prove­ment on last year’s fig­ures, in the EMEA (Europe, Rus­sia, Mid­dle East and Africa) re­gion.

Nis­san’s lux­ury ve­hi­cle di­vi­sion also opened new deal­er­ships at a record pace with 25 new cen­tres opened in the past 12 months alone.

The Mid­dle East was one of the strong­est re­gions for In­finiti with more than 2,400 cars sold in the last three months, the best ever sales fig­ure for the com­pany in the Mid­dle East for three con­sec­u­tive months.

Nearly 4,000 of Q30 mod­els were sold in the first quar­ter.

“Q30 has demon­strated its game changer ca­pa­bil­i­ties, be­ing the best­selling In­finiti model in Europe since its mar­ket in­tro­duc­tion,” said a spokesper­son.

The strong­est mar­kets for In­finiti in the EMEA re­gion were France and the UK.

In France, 1,359 cars were sold com­pared to 345 this time last year.

In the UK, 1,340 cars were sold a huge in­crease on last year’s fig­ure of 360.

“We are very proud to have al­most tripled our sales in Europe in the first quar­ter and nearly reached the 10,000 sales mark in our en­tire EMEA re­gion. In­finiti is be­com­ing a se­ri­ous con­tender in the Euro­pean pre­mium au­to­mo­tive mar­ket,” said François Goupil de Bouillé, Vice Pres­i­dent of In­finiti Europe, Mid­dle East and Africa. “Our Q30 pre­mium ac­tive com­pact has ini­ti­ated a pe­riod of ac­cel­er­ated growth with new mod­els, like QX30 ac­tive cross­over, the up­graded Q50 sedan and the brand-new Q60 sports coupe, join­ing the port­fo­lio this year.”

Glob­ally, the com­pany also en­joyed strong sales num­bers. In­finiti had an all-time high sales fig­ure when they sold more than 24,900 cars.

It marks the 19th con­sec­u­tive month that the com­pany has en­joyed year-on-year growth.

LUX­URY SUC­CESS: The

Q30 re­main the stand­out per­former in the In­finiti sta­ble

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