Huge increase in sales for luxury Japanese firm
Luxury car manufacturer Infiniti has enjoyed its best ever start to a year with the sale of almost 10,000 vehicles, a 51 per cent improvement on last year’s figures, in the EMEA (Europe, Russia, Middle East and Africa) region.
Nissan’s luxury vehicle division also opened new dealerships at a record pace with 25 new centres opened in the past 12 months alone.
The Middle East was one of the strongest regions for Infiniti with more than 2,400 cars sold in the last three months, the best ever sales figure for the company in the Middle East for three consecutive months.
Nearly 4,000 of Q30 models were sold in the first quarter.
“Q30 has demonstrated its game changer capabilities, being the bestselling Infiniti model in Europe since its market introduction,” said a spokesperson.
The strongest markets for Infiniti in the EMEA region were France and the UK.
In France, 1,359 cars were sold compared to 345 this time last year.
In the UK, 1,340 cars were sold a huge increase on last year’s figure of 360.
“We are very proud to have almost tripled our sales in Europe in the first quarter and nearly reached the 10,000 sales mark in our entire EMEA region. Infiniti is becoming a serious contender in the European premium automotive market,” said François Goupil de Bouillé, Vice President of Infiniti Europe, Middle East and Africa. “Our Q30 premium active compact has initiated a period of accelerated growth with new models, like QX30 active crossover, the upgraded Q50 sedan and the brand-new Q60 sports coupe, joining the portfolio this year.”
Globally, the company also enjoyed strong sales numbers. Infiniti had an all-time high sales figure when they sold more than 24,900 cars.
It marks the 19th consecutive month that the company has enjoyed year-on-year growth.
LUXURY SUCCESS: The
Q30 remain the standout performer in the Infiniti stable