Dubai Motor City site will be ‘talk of the world’
AGMC’s new Dhs200 million showroom in Dubai Motor City will change the way cars are bought for the entire family, according to the firm - the official UAE importers of BMW.
Osman Abdelmoneim, AGMC General Manager, said the 10,000sqft BMW and MINI showroom will offer an experience that all the family will enjoy and will mark a shift away from just focusing on fathers when a family is looking to buy a new car.
“This is going to be a landmark destination for the whole family,” he said.
“It’s not just the father who has to be happy, the entire family has to be happy.
“We will have a designated children’s play area, cafe and a rooftop terrace.”
Abdelmoneim added the project was in keeping with AGMC’s commitment to being family centred.
“It ties in with the work we’ve done in terms of driving safety with schools and nurseries,” he added.
Stathis I Stathis, Managing Director of Albatha Automotive Group, the parent company of AGMC, said: “This is a pilot project and it’s going to be the talk of the world. Once it is operational we expect to have 100-120 people working there, some of the staff (for Motor City) are being trained now.
“The new Dubai Motor City facility is powerful evidence of our commitment to our business partners, customers and the local communi- ties in which we operate. “Due to launch in the last quarter of 2017, our new state-of-the-art facility will ensure customers get the best possible service and ownership experience.” And Johannes Siebert, Managing Director of BMW Group ME, went one step further. “Most importantly it’s going to be an icon for Dubai,” he said at yesterday’s press conference in the Kempinski Hotel, Dubai. “We always look forward to offering our customers something unique and it was always our intention to exceed expectations.”
MODERN: The new facility in Dubai Motor City will have luxurious trappings