Dubai Mo­tor City site will be ‘talk of the world’

7 Days in Dubai - - BUSINESS -

AGMC’s new Dhs200 mil­lion show­room in Dubai Mo­tor City will change the way cars are bought for the en­tire fam­ily, ac­cord­ing to the firm - the of­fi­cial UAE im­porters of BMW.

Os­man Ab­del­moneim, AGMC Gen­eral Man­ager, said the 10,000sqft BMW and MINI show­room will of­fer an ex­pe­ri­ence that all the fam­ily will en­joy and will mark a shift away from just fo­cus­ing on fa­thers when a fam­ily is look­ing to buy a new car.

“This is go­ing to be a land­mark des­ti­na­tion for the whole fam­ily,” he said.

“It’s not just the fa­ther who has to be happy, the en­tire fam­ily has to be happy.

“We will have a des­ig­nated chil­dren’s play area, cafe and a rooftop ter­race.”

Ab­del­moneim added the project was in keep­ing with AGMC’s com­mit­ment to be­ing fam­ily cen­tred.

“It ties in with the work we’ve done in terms of driv­ing safety with schools and nurs­eries,” he added.

Stathis I Stathis, Man­ag­ing Di­rec­tor of Al­batha Au­to­mo­tive Group, the par­ent com­pany of AGMC, said: “This is a pi­lot project and it’s go­ing to be the talk of the world. Once it is op­er­a­tional we ex­pect to have 100-120 peo­ple work­ing there, some of the staff (for Mo­tor City) are be­ing trained now.

“The new Dubai Mo­tor City fa­cil­ity is pow­er­ful ev­i­dence of our com­mit­ment to our busi­ness part­ners, cus­tomers and the lo­cal com­muni- ties in which we op­er­ate. “Due to launch in the last quar­ter of 2017, our new state-of-the-art fa­cil­ity will en­sure cus­tomers get the best pos­si­ble ser­vice and own­er­ship ex­pe­ri­ence.” And Jo­hannes Siebert, Man­ag­ing Di­rec­tor of BMW Group ME, went one step fur­ther. “Most im­por­tantly it’s go­ing to be an icon for Dubai,” he said at yes­ter­day’s press con­fer­ence in the Kempin­ski Ho­tel, Dubai. “We al­ways look for­ward to of­fer­ing our cus­tomers some­thing unique and it was al­ways our in­ten­tion to ex­ceed ex­pec­ta­tions.”

MOD­ERN: The new fa­cil­ity in Dubai Mo­tor City will have lux­u­ri­ous trap­pings

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