Kar­dashian mo­mager talks busi­ness

7 Days in Dubai - - FRONT PAGE - cait­

Ma­tri­arch of the most fa­mous fam­ily in the world, Kris Jen­ner was in Dubai yes­ter­day to an­nounce the launch her new ven­ture, Legacy Busi­ness School. The 60-year-old mother-of-six knows a thing or two about busi­ness, hav­ing worked her fam­ily into a global brand, thanks to Keep­ing Up With the Kar­dashi­ans, one of the long­est run­ning and most watched re­al­ity TV shows. Not only is she ex­ec­u­tive pro­ducer on the show, which launched back in 2007, she also man­ages her chil­dren’s ca­reers, founded Jen­ner Com­mu­ni­ca­tions, and is a pub­lished author. We caught up with Kris on…


“I love to men­tor young peo­ple, and get kids ex­cited about life when they re­ally want to learn. One of the most im­por­tant things over the last 35 years, was that I was able to help teach my kids about work ethic. We were jok­ing the other day - talk­ing about how an­noyed they were in the time dur­ing their teenage lives when I’d make them get up at 7am, whether it was sum­mer va­ca­tion or not. Be­cause a lot of it’s about how you train your­self, and the dis­ci­pline, and your ded­i­ca­tion and fo­cus.”


“It’s one thing I wished that I had. The world is chang­ing so quickly right now, and tech­nol­ogy - I am very chal­lenged when it comes to any­thing ‘tech’. And for my kids to have taught me all the stuff that I now know – es­pe­cially about the unique so­cial me­dia world, and all the dif­fer­ent plat­forms, and keep­ing up with it all, it’s def­i­nitely some­thing that you have to be re­ally in­ter­ested in. Be­ing taught in un­con­ven­tional ways is amaz­ing.”


“My ad­vice is to find some­thing that you re­ally, re­ally love to do - and what you’re best at. Some­times we don’t even know what it is yet. So to ex­plore some great things that you do in life, and the na­ture of just go­ing into school, and en­rolling in some­thing that you’re in­ter­ested in, some­thing you can re­ally build a life in - and that’s what I tell my kids, their friends, and every­body that’s around me.

“I al­ways say ‘What are you good at, and what do you love to do? And let’s start there.’”


“I built a ground­break­ing busi­ness from noth­ing, be­cause I had the courage to think big, and to work re­ally hard. “Even af­ter the re­al­ity show Keep­ing Up With the Kar­dashi­ans be­came the most watched show on E! TV, and was broad­cast in over 60 coun­tries, I said ‘I have an­other idea’. And now, I want to pay that for­ward.

“One of my per­sonal mot­tos, is ‘carpe diem’ - seize the day. In other words, don’t let a golden op­por­tu­nity pass you by. Now is the per­fect time for turn­ing your dream into a re­al­ity.”

BUSI­NESS SAVVY: Jen­ner, mum to celebs Kim, Ken­dall and Kylie Kar­dashian (inset), was in Dubai to an­nounce the open­ing of Legacy Busi­ness School

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