Emi­rates ex­tends part­ner­ship with the ICC

7 Days in Dubai - - SPORT -

The In­ter­na­tional Cricket Coun­cil (ICC) and Emi­rates have re­newed their part­ner­ship, deal for an ad­di­tional seven years which sees the Dubai air­line be­come a global part­ner for all events from 2016-2023.

The part­ner­ship dates back to 2002 when Emi­rates came on board as a spon­sor of the ICC.

Emi­rates then be­came the ICC’s of­fi­cial part­ner for the 2007-2015 events cy­cle and the of­fi­cial spon­sor of the ICC’s elite panel of um­pires and match ref­er­ees.

Boutros Boutros, Emi­rates’ di­vi­sional se­nior vice pres­i­dent cor­po­rate com­mu­ni­ca­tions, mar­ket­ing and brand, said: “The re­newal of our part­ner­ship con­firms our com­mit­ment to cricket, which dates all the way back to 1999 when we spon­sored the Aus­tralian team, which went on to win the World Cup.

“Since then, cricket has of­fered us a pow­er­ful plat­form to con­nect with fans and com­mu­ni­ties of cricket-play­ing na­tions across Asia, Aus­trala­sia and the UK. We look for­ward to cel­e­brat­ing the best mo­ments of this in­spir­ing sport for up­com­ing tour­na­ments and events.”

As part of the deal, Emi­rates con­tin­ues its spon­sor­ship of the Emi­rates Elite Panel of ICC Um­pires and Match Ref­er­ees.

In the cur­rent cy­cle, cricket’s gov­ern­ing body will stage an ICC World Twenty20 tour­na­ment in 2020, two ICC Cham­pi­ons Tro­phy and two ICC Cricket World Cups among a host of other events in­clud­ing women’s and de­vel­op­ment tour­na­ments.

2002 The year when Emi­rates first be­came a spon­sor of the ICC

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