But Ad­dress to re­main closed for 2016

7 Days in Dubai - - ARABIAN TRAVEL MARKET - @B_shosh shoshana@7days.ae

Prop­erty gi­ant Emaar rolled out plans to open a raft of new ho­tels in the UAE and abroad as Ara­bian Travel Mar­ket got un­der­way yes­ter­day.

The de­vel­oper plans to open 35 new ho­tels and ser­viced res­i­dents un­der the Ad­dress, Rove and Vida brands, Emaar Group Di­rec­tor Chris New­man an­nounced in Dubai.

“The scope and scale of our ex­pan­sion is set to es­tab­lish Emaar Hos­pi­tal­ity Group as a premier provider of world-class hos­pi­tal­ity not just in the UAE but glob­ally,” he said.

This week, Ara­bian Travel Mar­ket will see del­e­gates on 400 stands from ho­tels, air­lines and tourist des­ti­na­tions pitch them­selves to trav­ellers and busi­nesses in the re­gion.

The sprawl­ing trade cen­tre space is di­vided into eight zones rep­re­sent­ing con­ti­nents, ho­tels, air­lines and travel tech­nol­ogy.

Among the 14 new Emaar ho­tels and res­i­dences hedged to open in the UAE is a beach re­sort in Fu­jairah and a twin­tower 480-room ho­tel in bustling Satwa, one of the city’s older dis­tricts and cur­rently home to ho­tels on the lower end of the scale. By Shoshana Ke­dem “Serv­ing as a smart, cul­tural hub for vis­i­tors, Rove Satwa will ap­peal to the value-con­scious, so­cially-con­nected gen­er­a­tion and mod­ern trav­eller who ex­plores with­out borders,” New­man said. He also re­vealed yes­ter­day that The Ad­dress Down­town, which was badly dam­aged in a fire on New Year’s Eve, will “not re-open in 2016”. He said it is “too early” to say when the ac­tual open­ing date would be. The fire, caused by an elec­tri­cal short­cir­cuit on one of the build­ing’s spot­lights, en­gulfed the ho­tel and its res­i­dence sec­tion in the hours be­fore the Down­town fire­works dis­play be­gin. Emaar will also ex­pand its pres­ence in the GCC mar­ket with its first ho­tel and res­i­dence in the south­ern city of Jed­dah, the Vida at Jed­dah Gate. Build­ing on its in­ter­na­tional port­fo­lio, the brand also plans to launch the Ad­dress Is­tan­bul and Emaar square res­i­dences in Turkey along­side Marassi re­sorts in Egypt and Bahrain. Among the other firms an­nounc­ing ex­pan­sions yes­ter­day was Dubaibased Glo­ria Ho­tels and Re­sorts. The chain, known for its twin­prop­er­ties on Sheikh Zayed Road, will open six new ho­tels in Riyadh, Makkah, Abu Dhabi, Egypt and Oman.

DAM­AGE: The land­mark ho­tel will not re-open this year

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