But Address to remain closed for 2016
Property giant Emaar rolled out plans to open a raft of new hotels in the UAE and abroad as Arabian Travel Market got underway yesterday.
The developer plans to open 35 new hotels and serviced residents under the Address, Rove and Vida brands, Emaar Group Director Chris Newman announced in Dubai.
“The scope and scale of our expansion is set to establish Emaar Hospitality Group as a premier provider of world-class hospitality not just in the UAE but globally,” he said.
This week, Arabian Travel Market will see delegates on 400 stands from hotels, airlines and tourist destinations pitch themselves to travellers and businesses in the region.
The sprawling trade centre space is divided into eight zones representing continents, hotels, airlines and travel technology.
Among the 14 new Emaar hotels and residences hedged to open in the UAE is a beach resort in Fujairah and a twintower 480-room hotel in bustling Satwa, one of the city’s older districts and currently home to hotels on the lower end of the scale. By Shoshana Kedem “Serving as a smart, cultural hub for visitors, Rove Satwa will appeal to the value-conscious, socially-connected generation and modern traveller who explores without borders,” Newman said. He also revealed yesterday that The Address Downtown, which was badly damaged in a fire on New Year’s Eve, will “not re-open in 2016”. He said it is “too early” to say when the actual opening date would be. The fire, caused by an electrical shortcircuit on one of the building’s spotlights, engulfed the hotel and its residence section in the hours before the Downtown fireworks display begin. Emaar will also expand its presence in the GCC market with its first hotel and residence in the southern city of Jeddah, the Vida at Jeddah Gate. Building on its international portfolio, the brand also plans to launch the Address Istanbul and Emaar square residences in Turkey alongside Marassi resorts in Egypt and Bahrain. Among the other firms announcing expansions yesterday was Dubaibased Gloria Hotels and Resorts. The chain, known for its twinproperties on Sheikh Zayed Road, will open six new hotels in Riyadh, Makkah, Abu Dhabi, Egypt and Oman.
DAMAGE: The landmark hotel will not re-open this year