Elec­tronic edi­tion takes 7DAYS to ev­ery­one, any­where

7 Days in Dubai - - BUSINESS - @mprixy

he global me­dia land­scape has changed be­yond recog­ni­tion over the past 20 years and in the case of tra­di­tional news­pa­per pub­lish­ers, they have ei­ther em­braced new tech­nolo­gies and fol­lowed their read­ers, or have fallen by the way­side.

As a me­dia com­pany we are cre­ators, gather­ers, dis­sem­i­na­tors and dis­trib­u­tors of news and in­for­ma­tion that in­forms, en­ter­tains, ed­u­cates and in­spires com­mu­ni­ties, com­mu­ni­ties of ge­og­ra­phy, or shared in­ter­est such as pro­fes­sional or so­cial ac­tiv­ity.

And at 7DAYS, th­ese com­mu­ni­ties - our au­di­ence - is our fo­cus, how­ever they con­sume our out­put.

The very fact that you are read­ing this ar­ti­cle sug­gests that the pre­dic­tion of the death of news­pa­pers is pre­ma­ture, but it can­not be de­nied that copy sales of news­pa­pers around the world have fallen over time. As a qual­ity free daily news­pa­per, 7DAYS is not ex­posed to this trend as we con­trol our copies and dis­tri­bu­tion. In ad­di­tion, by har­ness­ing the in­ter­net’s reach and em­bed­ding a strong dig­i­tal phi­los­o­phy within our DNA, our ag­gre­gate au­di­ence has grown sig­nif­i­cantly.

One key de­vel­op­ment has been the 7DAYS e-edi­tion, which means you can re­ceive your favourite daily news­pa­per, wher­ever you are - di­rect to your in­box on your smart­phone, desk­top or tablet. It is a dig­i­tal replica of the news­pa­per, in all its glory, and you can turn the pages with a sim­ple swipe of your fin­ger.

For those read­ers we do not reach with the printed edi­tion, due to geo­graph­i­cal or life­style rea­sons, we can now de­liver ex­actly the same copy of 7DAYS to them - wher­ever they may be on the planet. For our ad­ver­tis­ing cus­tomers this rep­re­sents a sig­nif­i­cant in­crease in value as our reach ex­pands and By Mark Rix their mes­sages reach a wider au­di­ence gen­er­at­ing greater re­sponse, sales and prof­its.

The in­de­pen­dent global me­dia au­dit­ing body BPA World­wide counts each elec­tron­i­cally de­liv­ered copy within their twiceyearly au­dit. This means that 7DAYS now dis­trib­utes more than 100,000 copies each day.

E-edi­tions are part of a new port­fo­lio of prod­ucts de­vel­op­ing within mod­ern news me­dia or­gan­i­sa­tions. Suc­cess in the fu­ture de­pends on un­der­stand­ing how, when and where peo­ple con­sume your con­tent and be­ing ready to an­tic­i­pate those trends and move quickly into that space.

For qual­ity free news­pa­pers such as 7DAYS, the fu­ture is bright as the unique busi­ness model in­su­lates it from de­clin­ing sales and read­er­ship.

The abil­ity to of­fer read­ers mul­ti­ple touch­points that are easy to use and con­ve­nient is the key to brand loy­alty and main­tain­ing and grow­ing a read­er­ship that in turn of­fers sig­nif­i­cant value to com­mer­cial clients.

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