Electronic edition takes 7DAYS to everyone, anywhere
he global media landscape has changed beyond recognition over the past 20 years and in the case of traditional newspaper publishers, they have either embraced new technologies and followed their readers, or have fallen by the wayside.
As a media company we are creators, gatherers, disseminators and distributors of news and information that informs, entertains, educates and inspires communities, communities of geography, or shared interest such as professional or social activity.
And at 7DAYS, these communities - our audience - is our focus, however they consume our output.
The very fact that you are reading this article suggests that the prediction of the death of newspapers is premature, but it cannot be denied that copy sales of newspapers around the world have fallen over time. As a quality free daily newspaper, 7DAYS is not exposed to this trend as we control our copies and distribution. In addition, by harnessing the internet’s reach and embedding a strong digital philosophy within our DNA, our aggregate audience has grown significantly.
One key development has been the 7DAYS e-edition, which means you can receive your favourite daily newspaper, wherever you are - direct to your inbox on your smartphone, desktop or tablet. It is a digital replica of the newspaper, in all its glory, and you can turn the pages with a simple swipe of your finger.
For those readers we do not reach with the printed edition, due to geographical or lifestyle reasons, we can now deliver exactly the same copy of 7DAYS to them - wherever they may be on the planet. For our advertising customers this represents a significant increase in value as our reach expands and By Mark Rix their messages reach a wider audience generating greater response, sales and profits.
The independent global media auditing body BPA Worldwide counts each electronically delivered copy within their twiceyearly audit. This means that 7DAYS now distributes more than 100,000 copies each day.
E-editions are part of a new portfolio of products developing within modern news media organisations. Success in the future depends on understanding how, when and where people consume your content and being ready to anticipate those trends and move quickly into that space.
For quality free newspapers such as 7DAYS, the future is bright as the unique business model insulates it from declining sales and readership.
The ability to offer readers multiple touchpoints that are easy to use and convenient is the key to brand loyalty and maintaining and growing a readership that in turn offers significant value to commercial clients.