A DIFFERENT TAKE ON THE INDUSTRY
Radiohead are not the only musical heavyweights doing things their own way.
Only last week the Crazy in Love star delighted fans worldwide with the release of sixth album Lemonade, completely out of the blue. The 34-year-old used an hour-long HBO special and Instagram to reveal how the ‘visual album’ was going to be available exclusively on Tidal, the music streaming service that just happens to be owned by hip hop tycoon, and her husband, Jay Z. It’s not the first time Bey has surprised fans or the music industry. Back in 2013 she released Beyonce, also a visual album which featured collaborations with Jay-Z, Frank Ocean, Drake and more.
The Canadian rapper rush released his 2015 album If You’re Reading This It’s Too Late in February and the collection set the record for most streams from an album on the service Spotify. In just three days, songs from the album had been streamed a staggering 17 million times. The Hotline Bling star then promoted fourth studio album Views with a series of pop-up events across the United States. It was also aired on Apple Music’s OVO Sound radio station days ago before being exclusively released on iTunes on the same night (April 28).
The world had waited long enough for new release Anti after many false starts, delays and rumours of ditched material. After all, the Diamonds singer had first hinted about a new album being out soon as far back as November 2014. The release of the album in January this year was still seen as a surprise given the lack of fanfare or build up for such a big star. What wasn’t expected though was the way the material got out to the general public. A ‘system error’ saw the 13-track album released by Tidal on January 27, a day earlier than expected, and subsequently leaked to music fans all over the internet.