Com­fort and speed for Fer­rari

New Fer­rari not just about power

7 Days in Dubai - - FRONT PAGE - By Sar­wat Nasir @Sar­watNasir sar­

The lat­est model from su­per­car maker Fer­rari has been de­signed for clients who pre­fer “com­fort and lux­ury”, a se­nior exec has said.

Speak­ing to 7DAYS at the Mid­dle East launch of the Fer­rari GTC4Lusso, En­rico Gal­liera, Se­nior Vi­cePres­i­dent Com­mer­cial and Mar­ket­ing at Fer­rari SpA, said that the model has been in­spired by the clas­sic fourseater Fer­rari 365GTC4, which was first launched in 1970.

How­ever, the GTC4Lusso is no slow coach as it has a top speed of 335kph and sprints from 0 to 100km in just 3.4 sec­onds.

“There’s a bit of a com­pro­mise be­tween per­for­mance and com­fort,” said Gal­liera.

“What we ex­pect is that there is go­ing to be two dif­fer­ent po­ten­tial clients.

“There’s the first one that al­ready has a Fer­rari and wants the pos­si­bil­ity to share it with a friend by be­ing in a big­ger car. So, there’s go­ing to be a high por­tion of clients that are go­ing to buy the GTCLusso in or­der to choose which one to drive un­der dif­fer­ent sit­u­a­tions.”

He added: “When you drive the Fer­rari 488 GTB, the twoseater, it’s a car you want to drive by your­self.

“The GTCLusso is when you want some­one with you. Mainly, we ex­pect to have new-to Fer­rari clients - maybe ones that are scared of the ex­treme per­for­mance of the sports car and are look­ing for some­thing that has pro­duc­tiv­ity but also lux­ury. “And the in­te­rior is ex­actly de­signed for these kinds of clients.”

Ga ll i - era said the Gulf mark e t is one of their key tar­gets.

He said that in the GCC there is “an im­por­tant nu mber” of Fer­rari clients that have a col­lec­tion of the car.

“We have a big num­ber of peo­ple that un­der­stand the dif­fer­ence be­tween a Fer­rari and a sports car,” he said.

“The clients want to have, col­lect and also drive a Fer­rari.”

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