Comfort and speed for Ferrari
New Ferrari not just about power
The latest model from supercar maker Ferrari has been designed for clients who prefer “comfort and luxury”, a senior exec has said.
Speaking to 7DAYS at the Middle East launch of the Ferrari GTC4Lusso, Enrico Galliera, Senior VicePresident Commercial and Marketing at Ferrari SpA, said that the model has been inspired by the classic fourseater Ferrari 365GTC4, which was first launched in 1970.
However, the GTC4Lusso is no slow coach as it has a top speed of 335kph and sprints from 0 to 100km in just 3.4 seconds.
“There’s a bit of a compromise between performance and comfort,” said Galliera.
“What we expect is that there is going to be two different potential clients.
“There’s the first one that already has a Ferrari and wants the possibility to share it with a friend by being in a bigger car. So, there’s going to be a high portion of clients that are going to buy the GTCLusso in order to choose which one to drive under different situations.”
He added: “When you drive the Ferrari 488 GTB, the twoseater, it’s a car you want to drive by yourself.
“The GTCLusso is when you want someone with you. Mainly, we expect to have new-to Ferrari clients - maybe ones that are scared of the extreme performance of the sports car and are looking for something that has productivity but also luxury. “And the interior is exactly designed for these kinds of clients.”
Ga ll i - era said the Gulf mark e t is one of their key targets.
He said that in the GCC there is “an important nu mber” of Ferrari clients that have a collection of the car.
“We have a big number of people that understand the difference between a Ferrari and a sports car,” he said.
“The clients want to have, collect and also drive a Ferrari.”