Car firm urges customers to buckle up
Private hire firm Careem has teamed up with the Road Safety UAE initiative to encourage people to wear their seatbelts. In a message sent to customers yesterday, Careem said: “Did you know that road traffic accidents are the number two cause of death in the UAE?” It added: “We’ve partnered with Road Safety UAE in an attempt to contribute to reducing the number of road traffic fatalities, road traffic injuries and road traffic accidents in the UAE. Are you in? We hope so!” The firm said that if people pledged to wear their seatbelt then they would get 25 per cent off their next five trips. To pledge, visit CareemPledge.com.