Car firm urges cus­tomers to buckle up

7 Days in Dubai - - NEWS -

Pri­vate hire firm Ca­reem has teamed up with the Road Safety UAE ini­tia­tive to en­cour­age peo­ple to wear their seat­belts. In a mes­sage sent to cus­tomers yes­ter­day, Ca­reem said: “Did you know that road traf­fic ac­ci­dents are the num­ber two cause of death in the UAE?” It added: “We’ve part­nered with Road Safety UAE in an at­tempt to con­trib­ute to re­duc­ing the num­ber of road traf­fic fa­tal­i­ties, road traf­fic in­juries and road traf­fic ac­ci­dents in the UAE. Are you in? We hope so!” The firm said that if peo­ple pledged to wear their seat­belt then they would get 25 per cent off their next five trips. To pledge, visit Ca­reemPledge.com.

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