Bank tweet on cus­tomers

7 Days in Dubai - - NEWS - @Sar­watNasir sar­wat@7days.ae

A UAE bank is of­fer­ing its clients the op­tion of mak­ing trans­ac­tions us­ing Twit­ter. Emi­rates Is­lamic Bank’s So­cial Banking op­tion al­lows cus­tomers to make trans­ac­tions by tweet­ing the bank. Cus­tomers will be able make en­quiries on their ac­count bal­ances, trans­ac­tion his­tory, and credit card ac­counts sim­ply by send­ing a tweet. In an ef­fort to main­tain pri­vacy and con­fi­den­tial­ity, the bank will only re­spond to cus­tomer queries via a di­rect mes­sage. Faisal Aqil, Deputy CEO of Con­sumer Wealth Man­age­ment at Emi­rates Is­lamic said: “The in­tro­duc­tion of banking via Twit­ter is a first for the Is­lamic banking in­dus­try and re­in­forces our con­tin­ued com­mit­ment to set new stan­dards of in­no­va­tion in Is­lamic fi­nance. “Banking via twit­ter is es­pe­cially rel­e­vant given the By Sar­wat Nasir UAE’s ad­vanced so­cial me­dia and mo­bile phone pen­e­tra­tion. “With this new ser­vice, we are able to of­fer our grow­ing cus­tomer base yet an­other quick and con­ve­nient method to ac­cess their banking re­quire­ment.” Emi­rates Is­lamic’s Twit­ter banking ser­vice will be avail­able to all of its sav­ing and cur­rent ac­count hold­ers as well as credit card hold­ers, through reg­is­tra­tion. Ahmed Nawaz, a 24-year-old Pak­istani ex­pat, said the so­cial me­dia banking op­tion would be a big time-saver. He said: “I use Twit­ter a lot. I think I it will be quick and easy for me to make trans­ac­tions with a sim­ple Tweet. If they have a ver­i­fied Twit­ter ac­count they can send out in­for­ma­tion re­ally fast, that’s what most cus­tomers de­mand.”

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