Net­work of­fers ad­vice to sales­peo­ple

7 Days in Dubai - - BUSINESS -

HH Sheikh Mo­hamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Com­man­der of the UAE Armed Forces, has met with Ger­man Chancellor An­gela Merkel to dis­cuss ways the two coun­tries can co-op­er­ate in the eco­nomic, in­dus­trial, de­vel­op­men­tal and ed­u­ca­tional fields. Sheikh Mo­hamed ar­rived in Berlin on Mon­day for a work­ing visit to Ger­many, na­tional UAE news agency WAM re­ported. LinkedIn has re­leased tips on how sales­peo­ple can use so­cial me­dia to help hit their tar­gets.

The net­work re­leased the ad­vice af­ter con­duct­ing a sur­vey on “so­cial sell­ing”.

It found that sales­peo­ple, on av­er­age, spent 4.8 hours a week us­ing so­cial sell­ing tools and that 89 per cent of those in­ter­viewed thought that “so­cial sell­ing” - lever­ag­ing your so­cial net­work to make sales - con­nects them with the right prospects.

Mean­while, 83 per cent said that so­cial sell­ing is im­por­tant as a strat­egy for clos­ing more deals at their com­pany.

The tips LinkedIn re­leased in­clude build­ing re­la­tion­ships, shar­ing rel­e­vant con­tent and look­ing for the right time to en­gage with prospects.

Dy­lan Sharkey, Head of Sales So­lu­tions at LinkedIn MENA, said: “The typ­i­cal busi­ness buy­ing process now in­volves more than five de­ci­sion mak­ers.

“Suc­cess in to­day’s so­cial world re­lies on sales pro­fes­sion­als be­ing able to nav­i­gate com­plex so­cial struc­tures within the com­pa­nies they want to work with.

“Luck­ily, so­cial me­dia helps to shed light on the key con­nec­tions sales­peo­ple need to make, and makes it eas­ier to build trusted re­la­tion­ships more quickly.”

The abil­ity to build stronger re­la­tion­ships with prospects and customers, time-sav­ings, and cost-sav­ings were rated by re­spon­dents of the sur­vey as the top three ben­e­fits when us­ing tech­nol­ogy dur­ing the sales cy­cle.

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