Network offers advice to salespeople
HH Sheikh Mohamed bin Zayed Al Nahyan, Crown Prince of Abu Dhabi and Deputy Supreme Commander of the UAE Armed Forces, has met with German Chancellor Angela Merkel to discuss ways the two countries can co-operate in the economic, industrial, developmental and educational fields. Sheikh Mohamed arrived in Berlin on Monday for a working visit to Germany, national UAE news agency WAM reported. LinkedIn has released tips on how salespeople can use social media to help hit their targets.
The network released the advice after conducting a survey on “social selling”.
It found that salespeople, on average, spent 4.8 hours a week using social selling tools and that 89 per cent of those interviewed thought that “social selling” - leveraging your social network to make sales - connects them with the right prospects.
Meanwhile, 83 per cent said that social selling is important as a strategy for closing more deals at their company.
The tips LinkedIn released include building relationships, sharing relevant content and looking for the right time to engage with prospects.
Dylan Sharkey, Head of Sales Solutions at LinkedIn MENA, said: “The typical business buying process now involves more than five decision makers.
“Success in today’s social world relies on sales professionals being able to navigate complex social structures within the companies they want to work with.
“Luckily, social media helps to shed light on the key connections salespeople need to make, and makes it easier to build trusted relationships more quickly.”
The ability to build stronger relationships with prospects and customers, time-savings, and cost-savings were rated by respondents of the survey as the top three benefits when using technology during the sales cycle.