Game over for Dis­ney In­fin­ity

7 Days in Dubai - - NEWS -

Dis­ney is shut­ting down its Dis­ney In­fin­ity line of video games, say­ing the chang­ing mar­ket is too risky. The com­pany booked a $147 mil­lion charge, mostly for un­sold in­ven­tory. It also laid off about 300 em­ploy­ees, most of them based in Salt Lake City at Avalanche Soft­ware, a game stu­dio Dis­ney bought in 2005. CEO Bob Iger told an­a­lysts the risks “caught up with us”. Al­though the unit did well - bring­ing its in­ter­ac­tive divi­sion into prof­itabil­ity in re­cent years - Dis­ney de­ter­mined it was bet­ter to man­age the risks by li­cens­ing char­ac­ters rather than de­vel­op­ing video games from scratch, he said. “That busi­ness is a chang­ing busi­ness, and we did not have enough con­fi­dence in the busi­ness in terms of it be­ing sta­ble enough to stay in it,” Iger said. Dis­ney In­fin­ity, a plat­form that brought char­ac­ters from its Pi­rates of the Caribbean into the same dig­i­tal sand­box as those from Cars and Frozen, was launched in 2013 as a way to jump on the “toys to life” band­wagon made pop­u­lar by the game Sky­lan­ders.

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