De­mand for cos­met­ics in UAE is soar­ing

7 Days in Dubai - - NEWS - @B_shosh shoshana@7days.ae

“Im­mense” pres­sure to look beau­ti­ful makes the UAE the num­ber one spender on beauty prod­ucts in the re­gion, re­searchers say.

Res­i­dents here spend more than any other coun­try in the Mid­dle East and Africa - an av­er­age of Dhs 880 ($239) each per year in 2015, mar­ket re­search con­sul­tants Euromon­i­tor said, as this year’s Beau­ty­world Mid­dle East got un­der way in Dubai.

“Whether you’re cov­ered up or not, the im­por­tance of look­ing good in your so­cial cir­cle is im­mense,” said Amna Ab­bas, a re­searcher at Euromon­i­tor. By Shoshana Ke­dem

The UAE beauty in­dus­try is also set to grow 8 per cent this year.

The wider Mid­dle East and Africa is the fourth largest mar­ket in the world, at $25 bil­lion.

Over the past five years the Mid­dle East and Africa has been the fastest grow­ing beauty mar­ket in the world, led by Saudi Ara­bia, whose mar­ket is val­ued at $5.3 bil­lion, with a dou­ble digit growth of 15 per cent.

The UAE, with a much smaller pop­ula- tion, is in third place with a mar­ket share of $2 bil­lion.

Harsh weather, high dis­pos­able in­come and a young, in­creas­ingly health con­scious pop­u­la­tion are also drivers of this growth, as re­flected in prod­uct sales, the Beau­ty­world sum­mit heard.

Ahmed Pauwels, the CEO of Beau­ty­world or­gan­is­ers Messe Frank­furt Mid­dle East, said: “The GCC is al­ready the high­est in the world’s spender per capita (on beauty).

“The po­ten­tial that will be un­locked for Dubai will be in Africa, where it’s only $18 dol­lars per capita.” He com­pared that to the UAE where spend­ing is $239.

“This could mean more jobs in Dubai, es­pe­cially in the im­ports and ex­ports sec­tor." Sheer de­mand for per­fume in the Mid­dle East mean that fra­grance will be one of the fastest grow­ing prod­ucts, the Euromon­i­tor re­port added.

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