REAL ES­TATE AGENTS SHUT DOWN FOR COLD CALLS

Es­tate agents sus­pended by RERA

7 Days in Dubai - - FRONT PAGE - By Nawal Al Ramahi @nawal_ramahi nawal@7days.ae

Four real es­tate agents in Dubai have been fined and sus­pended from work­ing for three months.

The Real Es­tate Reg­u­la­tory Agency (RERA), the en­force­ment arm of the Dubai Land Depart­ment (DLD), has taken ac­tion against four bro­kers found to be mak­ing un­so­licited ‘cold calls’ to sell prop­er­ties.

A state­ment from the DLD read: “RERA, the reg­u­la­tory arm of DLD, has fined four real es­tate bro­kers and stopped them from work for three months for the rea­son of not obey­ing the re­cent cir­cu­lar of not con­tact­ing and text mes­sag­ing the prop­erty own­ers with­out prior au­tho­ri­sa­tion from their side.”

The Real Es­tate In­spec­tion Depart­ment has been is­su­ing no­tices to agents found to be us­ing di­rect tele­mar­ket­ing. The prac­tice of cold-call­ing is against Dubai rules and reg­u­la­tions.

Bro­kers have to first seek per­mis­sion from RERA if they want to con­duct tele­mar­ket­ing and SMS strate­gies. RERA had re­cently is­sued a fi­nal warn­ing to real es­tate agents from mak­ing calls to mem­bers of the pub­lic to see if they are in­ter­ested in buy­ing or leasing real es­tate, stress­ing they faced fines up to Dhs50,000, ac­cord­ing to DLD.

Ali Ab­dulla, RERA Di­rec­tor of Real Es­tate Depart­ment said: “Though we have al­ready taken ac­tion against bro­kers, we are now go­ing to take ac­tion against any bro­ker who does not ad­here to the reg­u­la­tions re­leased in re­la­tions to un­so­licited mar­ket­ing calls.”

A 2014 in­struc­tion from RERA came in the form of an of­fi­cial let­ter writ­ten by the or­gan­i­sa­tion, which was sent out to all reg­is­tered prop­erty bro­kers in Dubai in­form­ing the re­cip­i­ents that the rules and reg­u­la­tions must be ad­hered to.

We are go­ing to take ac­tion against bro­kers who don’t ad­here to reg­u­la­tions – RERA Di­rec­tor of Real Es­tate

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