REAL ESTATE AGENTS SHUT DOWN FOR COLD CALLS
Estate agents suspended by RERA
Four real estate agents in Dubai have been fined and suspended from working for three months.
The Real Estate Regulatory Agency (RERA), the enforcement arm of the Dubai Land Department (DLD), has taken action against four brokers found to be making unsolicited ‘cold calls’ to sell properties.
A statement from the DLD read: “RERA, the regulatory arm of DLD, has fined four real estate brokers and stopped them from work for three months for the reason of not obeying the recent circular of not contacting and text messaging the property owners without prior authorisation from their side.”
The Real Estate Inspection Department has been issuing notices to agents found to be using direct telemarketing. The practice of cold-calling is against Dubai rules and regulations.
Brokers have to first seek permission from RERA if they want to conduct telemarketing and SMS strategies. RERA had recently issued a final warning to real estate agents from making calls to members of the public to see if they are interested in buying or leasing real estate, stressing they faced fines up to Dhs50,000, according to DLD.
Ali Abdulla, RERA Director of Real Estate Department said: “Though we have already taken action against brokers, we are now going to take action against any broker who does not adhere to the regulations released in relations to unsolicited marketing calls.”
A 2014 instruction from RERA came in the form of an official letter written by the organisation, which was sent out to all registered property brokers in Dubai informing the recipients that the rules and regulations must be adhered to.
We are going to take action against brokers who don’t adhere to regulations – RERA Director of Real Estate