Emi­rates wildlife mes­sage takes off

Emi­rates takes wildlife cam­paign to Lon­don Heathrow

7 Days in Dubai - - FRONT PAGE - By 7DAYS News Team @7DAYSUAE news@7days.ae

Emi­rates has landed a prime lo­ca­tion to pro­mote its on­go­ing fight against the il­le­gal wildlife trade.

The airline yes­ter­day un­veiled its fifth A380 em­bla­zoned with spe­cial liv­ery in sup­port of United for Wildlife - an al­liance be­tween seven of the world’s top con­ser­va­tion or­gan­i­sa­tions and The Royal Foun­da­tion of the Duke and Duchess of Cam­bridge and Prince Harry.

Un­like its four jet-pow­ered sib­lings, the lat­est Emi­rates United for Wildlife A380 air­craft is fea­tured in situ, at the traf­fic round­about leading to Lon­don Heathrow air­port - a site passed by mil­lions of in­ter­na­tional trav­ellers ev­ery year. The model is built to an ex­act 1:3 scale of a real A380 air­craft. It weighs more than 45 tonnes and is the same size as a real Boe­ing 737.

Emi­rates has taken its mes­sage on the il­le­gal wildlife trade to the skies in re­cent months. Since Novem­ber, the airline’s four United for Wildlife A380 air­craft have flown more than 4.2 mil­lion kilo­me­tres on more

Both the de­mand and sup­ply of il­le­gal wildlife has to be tack­led – Emi­rates Airline Pres­i­dent Sir Tim Clark

than 800 flights to 34 cities around the world.

The idea of the cam­paign is to spread aware­ness by get­ting peo­ple to dis­cuss the is­sue on so­cial me­dia. Emi­rates hopes this will lead to more peo­ple turn­ing their backs on prod­ucts made from en­dan­gered species.

Sir Tim Clark, Pres­i­dent of Emi­rates Airline, said: “The il­le­gal wildlife trade has brought many of our planet’s most ma­jes­tic an­i­mals to the brink of ex­tinc­tion. It is un­think­able that a gen­er­a­tion from now, there may be no more rhi­nos, ele­phants or tigers to be found in the wild.

“The need for ac­tion is ur­gent, and both the de­mand and sup­ply side of the il­le­gal wildlife trade has to be tack­led. Through our global brand foot­print, Emi­rates can help drive con­sumer aware­ness and in­ter­est in the is­sue. And as the world’s largest in­ter­na­tional airline, we be­lieve we can make a dif­fer­ence to help break the sup­ply chain of il­le­gal wildlife trade. We will con­tinue to do all we can in this re­gard.” Emi­rates is also work­ing with in­ter­na­tional or­gan­i­sa­tions to train and bet­ter equip its ground and cargo staff to de­tect and deal with il­le­gal wildlife prod­ucts in tran­sit. As the re­quired pa­per­work for move­ment of some wildlife prod­ucts is of­ten forged, Emi­rates also made the de­ci­sion to ban tro­phy ship­ments.

CAM­PAIGN: One of the United for Wildlife A380 air­craft and (right) the Heathrow dis­play

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