Emirates wildlife message takes off
Emirates takes wildlife campaign to London Heathrow
Emirates has landed a prime location to promote its ongoing fight against the illegal wildlife trade.
The airline yesterday unveiled its fifth A380 emblazoned with special livery in support of United for Wildlife - an alliance between seven of the world’s top conservation organisations and The Royal Foundation of the Duke and Duchess of Cambridge and Prince Harry.
Unlike its four jet-powered siblings, the latest Emirates United for Wildlife A380 aircraft is featured in situ, at the traffic roundabout leading to London Heathrow airport - a site passed by millions of international travellers every year. The model is built to an exact 1:3 scale of a real A380 aircraft. It weighs more than 45 tonnes and is the same size as a real Boeing 737.
Emirates has taken its message on the illegal wildlife trade to the skies in recent months. Since November, the airline’s four United for Wildlife A380 aircraft have flown more than 4.2 million kilometres on more
Both the demand and supply of illegal wildlife has to be tackled – Emirates Airline President Sir Tim Clark
than 800 flights to 34 cities around the world.
The idea of the campaign is to spread awareness by getting people to discuss the issue on social media. Emirates hopes this will lead to more people turning their backs on products made from endangered species.
Sir Tim Clark, President of Emirates Airline, said: “The illegal wildlife trade has brought many of our planet’s most majestic animals to the brink of extinction. It is unthinkable that a generation from now, there may be no more rhinos, elephants or tigers to be found in the wild.
“The need for action is urgent, and both the demand and supply side of the illegal wildlife trade has to be tackled. Through our global brand footprint, Emirates can help drive consumer awareness and interest in the issue. And as the world’s largest international airline, we believe we can make a difference to help break the supply chain of illegal wildlife trade. We will continue to do all we can in this regard.” Emirates is also working with international organisations to train and better equip its ground and cargo staff to detect and deal with illegal wildlife products in transit. As the required paperwork for movement of some wildlife products is often forged, Emirates also made the decision to ban trophy shipments.
CAMPAIGN: One of the United for Wildlife A380 aircraft and (right) the Heathrow display