Car gi­ant sorry for UAE an­them video slur

Car firm sorry for UAE an­them slur

7 Days in Dubai - - FRONT PAGE - By Ali Al Shouk @alial­shouk ali.shouk@7days.ae

A BMW tele­vi­sion ad­vert in­volv­ing the UAE na­tional an­them has been axed and an apol­ogy is­sued af­ter it led to up­roar on so­cial me­dia.

The com­mer­cial shows foot­ballers from Al Ain Club cut­ting short their recital of the an­them and run­ning off the pitch to take ad­van­tage of an of­fer on BMW cars.

The board of di­rec­tors at Al Ain FC has also been dis­solved, ac­cord­ing to state news agency WAM.

HH Sheikh Hazza bin Zayed Al Nahyan, Vice Chair­man of the Abu Dhabi Ex­ec­u­tive Coun­cil, who or­dered the change, wrote on Twit­ter: “Un­der the flag and an­them, the coun­try is pro­tected.”

A Twit­ter hash­tag ti­tled ‘sus­pend BMW ads’ in Ara­bic was trend­ing in the UAE yes­ter­day.

Emi­rati foot­ball com­men­ta­tor Faris Awad, from Dubai Sports, wrote: “How come such an ad passed through the play­ers and the club? It’s an in­sult to UAE and their cit­i­zens by not re­spect­ing the na­tional an­them.”

A un­named foot­baller who took part in the ad­vert told Ara­bic news­pa­per Emarat Al Youm that the play­ers sang the en­tire an­them and were un­aware how it would be edited. Arno Hus­sel­mann, Gen­eral Man­ager at BMW dealer Abu Dhabi Mo­tors, said in a state­ment: “We have noted the re­cent con­cerns re­gard­ing our TV com­mer­cial with the Al Ain Foot­ball Club. It was never our in­ten­tion to cause any of­fence.

“We are an Emi­rati-owned com­pany and so al­ways aim to cel­e­brate and pro­mote the UAE’s rich val­ues and cul­ture, which are right­fully recog­nised around the world for ex­cel­lence across all as­pects of daily life. “We are cur­rently mak­ing a mod­i­fi­ca­tion to en­sure there can be no fur­ther un­in­ten­tional ref­er­ence drawn from it.”

It’s an in­sult to UAE and their cit­i­zens, by not re­spect­ing the na­tional an­them – Sports com­men­ta­tor Faris Awad

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