First Aloft hotel to open in Dubai in 2017
The first hotel on The Palm Jumeirah offering rooms starting from $100 per night will open its doors in 2017.
The hotel, which is part of the mid-range Aloft brand, will be the first of kind among the five-star venues currently adorning Nakheel’s iconic palm tree-shaped island.
With an urban-inspired design, and 500-metre beach with sunbeds and gazebos, the hotel hopes to draw young travellers, said Stefan Breg, Starwood Hotels Food and Beverage Operations Manager in the Middle East, Asia and Africa.
“If you want to stay on the Palm, and tell your friends you’re staying on the Palm, Aloft is the way to do it,” Breg said.
Set on the southern extremity of the Palm’s crescent, near the Rixos Hotel, it will be completely surrounded by water and will have a roof-top bar to hang out.
“It’s the W’s cool younger sister and it’s going to be very affordable,” Breg said referring to Starwood’s hotel brand for young travellers in Doha and London’s Leicester Square.
Breg says it will be a great option if you want the luxury of the Palm’s facilities, but don’t want to spend the night in one of the more expensive hotels.
“If you want to go to Atlantis waterpark, why not stay at the Aloft to keep your costs down. It’s quite a good way of doing it,” he said.
The 192-room Aloft Dubai, The Palm, will be the Palm’s first mid-range hotel, and Starwood Hotels and Resorts’ first Aloft resort in the Middle East.
During Arabian Travel Market in April, tourism chiefs in Dubai said there would be a push to bring in more mid-market hotels in a bid to attract some 20 million tourists by 2020.
Michael Wale, President, Starwood Hotels & Hotels Europe, Africa and Middle East said the hotel hopes to bring a youthful passion for live music and excitement to the Palm.
“The UAE remains our strongest growth market in the Middle East and this deal reinforces the demand for mid-market hotel development in the region,” he said.
Rashid Alabbar, of developers Alabbar Enterprises, added: “We are confident that Aloft Dubai, The Palm will create a new level of experience for guests by providing an international, mid-level, resort style hotel in Palm Jumeirah at attractive rates. Starwood also has a 52-storey St Regis Tower on The Palm, due for completion in 2018.