First Aloft ho­tel to open in Dubai in 2017

7 Days in Dubai - - BUSINESS -

The first ho­tel on The Palm Jumeirah of­fer­ing rooms start­ing from $100 per night will open its doors in 2017.

The ho­tel, which is part of the mid-range Aloft brand, will be the first of kind among the five-star venues cur­rently adorn­ing Nakheel’s iconic palm tree-shaped is­land.

With an ur­ban-in­spired de­sign, and 500-me­tre beach with sunbeds and gaze­bos, the ho­tel hopes to draw young trav­ellers, said Ste­fan Breg, Star­wood Ho­tels Food and Bev­er­age Oper­a­tions Man­ager in the Mid­dle East, Asia and Africa.

“If you want to stay on the Palm, and tell your friends you’re stay­ing on the Palm, Aloft is the way to do it,” Breg said.

Set on the south­ern ex­trem­ity of the Palm’s cres­cent, near the Rixos Ho­tel, it will be com­pletely sur­rounded by wa­ter and will have a roof-top bar to hang out.

“It’s the W’s cool younger sis­ter and it’s go­ing to be very af­ford­able,” Breg said re­fer­ring to Star­wood’s ho­tel brand for young trav­ellers in Doha and Lon­don’s Le­ices­ter Square.

Breg says it will be a great op­tion if you want the lux­ury of the Palm’s fa­cil­i­ties, but don’t want to spend the night in one of the more ex­pen­sive ho­tels.

“If you want to go to At­lantis water­park, why not stay at the Aloft to keep your costs down. It’s quite a good way of do­ing it,” he said.

The 192-room Aloft Dubai, The Palm, will be the Palm’s first mid-range ho­tel, and Star­wood Ho­tels and Re­sorts’ first Aloft re­sort in the Mid­dle East.

Dur­ing Ara­bian Travel Mar­ket in April, tourism chiefs in Dubai said there would be a push to bring in more mid-mar­ket ho­tels in a bid to at­tract some 20 mil­lion tourists by 2020.

Michael Wale, Pres­i­dent, Star­wood Ho­tels & Ho­tels Europe, Africa and Mid­dle East said the ho­tel hopes to bring a youth­ful pas­sion for live mu­sic and ex­cite­ment to the Palm.

“The UAE re­mains our strong­est growth mar­ket in the Mid­dle East and this deal re­in­forces the de­mand for mid-mar­ket ho­tel devel­op­ment in the re­gion,” he said.

Rashid Alab­bar, of de­vel­op­ers Alab­bar En­ter­prises, added: “We are con­fi­dent that Aloft Dubai, The Palm will cre­ate a new level of ex­pe­ri­ence for guests by pro­vid­ing an in­ter­na­tional, mid-level, re­sort style ho­tel in Palm Jumeirah at at­trac­tive rates. Star­wood also has a 52-storey St Regis Tower on The Palm, due for com­ple­tion in 2018.

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