Cut­ting back on the tech­nol­ogy

7 Days in Dubai - - NEWS -

A UAE res­i­dent is go­ing on a ‘dig­i­tal fast’ for Ra­madan. Omar bin Haider has vowed to be off­line be­tween suhoor and if­tar each day as part of tele­com firm du’s #dig­i­tal­fast­ing cam­paign. The aim, said du yes­ter­day, was for Haider to “re­con­nect with him­self, his friends and fam­ily”. As part of the ini­tia­tive, Haider will un­dergo a set of chal­lenges through­out the month, us­ing non-dig­i­tal tools such as a film cam­era and maps. His ad­ven­tures will be shared on du on so­cial me­dia. “Ra­madan is all about strength­en­ing one’s faith, the spirit of giv­ing and cre­at­ing and strength­en­ing bonds. There­fore, this year, we urge you to fo­cus on what re­ally mat­ters out there by re­con­nect­ing with your life be­yond a de­vice,” said Hala Badri, Ex­ec­u­tive VP, Brand and Com­mu­ni­ca­tions, du.

VIDEO: Omar bin Haider (right) ex­plains his dig­i­tal fast to a friend

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