NBA LINES UP SHOT AT THE GULF
US sport plans regional outlets
The National Basketball Association (NBA) and Al Mana Fashion Group have signed a deal to open the first NBA stores in the region.
The first two NBA stores are scheduled to open in Doha, Qatar, during the 2016-17 NBA season, with additional stores in the UAE, Saudi Arabia and Kuwait to follow.
“This long-term project cements the NBA’s commitment to grow our footprint across the Middle East,” said Vandana Balachandar, NBA EMEA Vice President, Global Merchandising.
“As the demand for the NBA continues to grow in the Middle East, our partnership with Al Mana Fashion Group will allow us to provide a comprehensive assortment of NBA merchandise while bringing the official NBA shopping experience to our fans in the region.”
The NBA Stores will sell a range of official NBA merchandise and memorabilia, including apparel, jerseys, footwear, sporting goods, toys and collectibles.
“The National Basketball Association is one of the most successful sports leagues in the world and is watched and enjoyed by millions of people around the globe,” said Andrew Fairall, General Manager of Al Mana Fashion Group - Sports Division.
“With basketball being one of the fastest-growing categories in sports retail in the region, we are very excited to be working with such an iconic brand as we build an exciting new chapter in our illustrious legacy in the Middle East.”
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