Big plans for Ra­madan fridge scheme

7 Days in Dubai - - NEWS - @Ma­hakLFC

The team be­hind the suc­cess­ful Ra­madan fridge shar­ing cam­paign want to ex­pand the ini­tia­tive to 50 coun­tries.

Dur­ing the Holy Month, more than 100 fridges across the UAE were filled with food and drinks do­nated by the pub­lic to cater for thou­sands of low-paid work­ers.

Now, the women at the fore­front of the cam­paign are plan­ning to spread the cause on a big­ger scale in Septem­ber.

Moroc­can ex­pat Ja­nine Ben­souda, a mem­ber of the fridge shar­ing team, said the di­ver­sity among res­i­dents in Dubai and their com­mit­ment dur­ing Ra­madan is what gave her the idea to take the cause global.

“There are more than 200 na­tion­al­i­ties in Dubai, it is like a mini world and my idea is to spread the cause across the globe through the right peo­ple in UAE,” she said.

Ex­plain­ing how the global cam­paign will work, Ben­souda added: “Dur­ing a par­tic­u­lar week, there will be sim­i­lar ini­tia­tives in 50 coun­tries to­gether.

“An am­bas­sador for every coun­try will be ap­pointed, they can be in the UAE or abroad, who will iden­tify and give the re­spon­si­bil­ity to some­one back in their des­ig­nated coun­try to man­age the ini­tia­tive.

“They are re­spon­si­ble for the com­mu­ni­ca­tion By Ma­hak Man­nan and struc­tur­ing of the dis­tri­bu­tion in their coun­try and based on their re­quire­ments, it could be a fridge, dis­tri­bu­tion in a vil­lage or feed­ing the needy.

“We will guide them from here and make syn­chro­nised ef­forts for any­body in need.”

Cur­rently the team is or­gan­is­ing am­bas­sadors and lo­cal rep­re­sen­ta­tives for new coun­tries join­ing the scheme. Some of the coun­tries with am­bas­sadors as­signed al­ready in­clude Aus­tralia, Canada, Morocco, Afghanistan, USA, Bel­gium and Hol­land.

Founder of the Ra­madan fridge shar­ing ini­tia­tive Aus­tralian ex­pat Su­mayyah Sayed said the rea­son to go global was to pro­mote the idea of giv­ing at the com­mu­nity level.

“We want peo­ple all over the world to know that this sort of ini­tia­tive, which in­volves just the com­mu­nity, can hap­pen any­where,” she said. The lo­cal rep­re­sen­ta­tives of the coun­tries will be or­gan­is­ing the dis­tri­bu­tion and char­ity re­quired for it, but will keep the team in Dubai up­dated.

“As the world is go­ing through a tough time, and we are sick of watch­ing and hear­ing de­press­ing news, the only way to fight evil is to be pos­i­tive and we in­tend to set that ex­am­ple for the world,” said Ben­souda.

“We want to get the max­i­mum im­pact within a week.”

The project, Ben­souda added, will not re­quire fund­ing as it will be run on a vol­un­tary ba­sis from each coun­try in­volved.

The team is also de­vel­op­ing an app that will be launched in Septem­ber to help res­i­dents choose their drop-off points.

“Right now the man­agers are hav­ing a hard time to get the mes­sage across if they need to stock up fridges,” she said.

“Through the app, res­i­dents will get an alert for which fridges need to be stocked and will also have the lo­ca­tion of all fridges, in­clud­ing their near­est drop-off points.”

A case study on the shar­ing fridge ini­tia­tive by the In­sti­tute of Man­age­ment (Dubai) is also go­ing to be pub­lished in aca­demic jour­nals.

FRIDGE BEN­E­FITS: The ini­tia­tive has been a huge suc­cess since its in­tro­duc­tion

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