Mall brings jobs boost

Cen­tre part of MAF neigh­bour­hood plan

7 Days in Dubai - - NEWS - By Sar­wat Nasir @Sar­watNasir sar­

A new com­mu­nity mall in Al Bar­sha has cre­ated more than 1,000 jobs, the firm be­hind the pro­ject has re­vealed.

My City Cen­tre Al Bar­sha, which opened its doors yes­ter­day, is part of de­vel­oper Ma­jid Al Fut­taim’s long-term plan to in­vest Dhs38 bil­lion in the UAE, in­clud­ing by build­ing 10 new malls in the coun­try within 10 years - cre­at­ing more than 170,000 jobs in to­tal.

The Dhs57 mil­lion mall, lo­cated in Bar­sha South, has been built to cater for 40,000 or so res­i­dents in the area, mainly liv­ing in the Bar­sha South and Ar­jaan neigh­bour­hoods.

Kim McInnes, CEO of Ma­jid Al Fut­taim Prop­er­ties’ Shop­ping Malls Busi­ness Unit, said: “We do ex­ten­sive re­search to un­der­stand the needs of the com­mu­nity in which we op­er­ate and that in­sight gives us the chance – and we use it as the ba­sis – for our de­vel­op­ment strate­gies and that un­der­scores es­sen­tially why this mall and some of the other malls fit right into Ma­jid Al Fut­taim’s long-term strat­egy.

“Ma­jid Al Fut­taim is com­mit­ted to de­vel­op­ing these right sized malls in key neigh­bour­hoods to make the daily shop­ping needs easy for nearby res­i­dents and pro­fes- sion­als. For over 20 years since we opened the doors of the iconic City Cen­tre Deira, Ma­jid Al Fut­taim has been re­search­ing and de­vel­op­ing des­ti­na­tions that meet a com­mu­nity’s needs.”

McInnes added: “We are proud that new malls, such as My City Cen­tre Al Bar­sha, can cre­ate more than 1,000 di­rect and in­di­rect job op­por­tu­ni­ties in the com­mu­nity.”

Maryam Ahli, the mall man­ager at Ma­jid Al Fut­taim, said that the mall has more than 20 shops. It has been de­signed to help res­i­dents in the area to do their daily gro­cery shop­ping, as well as leisure ac­tiv­i­ties.

She said the mall also has a clinic, which has been built to pro­vide more con­ve­nient med­i­cal as­sis­tance – in terms of lo­ca­tion – to res­i­dents.

MAF says its 10-year plan will also see new cin­e­mas, fam­ily en­ter­tain­ment cen­tres, health­care clin­ics, sought-after fash­ion brands and ‘in­no­va­tive’ food and bev­er­age con­cepts across the UAE.

FRESH: My City Cen­tre Al Bar­sha is a com­mu­nity mall

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