Chiefs will Party in the Park

Are you a DJ look­ing for that big break? This could be for you

7 Days in Dubai - - FRONT PAGE -

Pop­u­lar nightspot 360° is on the hunt for its next res­i­dent DJ – and the Jumeirah Beach Ho­tel venue is mak­ing a big party out of it. Bud­ding DJs are in­vited to sub­mit their sound mixes up un­til the end of this month for a chance to join the live DJ bat­tle on Oc­to­ber 6, which will be judged by Bri­tish DJ Shor­tee Blitz and other res­i­dent DJs.

Sounds easy? Not so fast. Be­cause hope­fuls need to pass the dis­cern­ing taste of gen­eral man­ager Sa­muel Gra­ham and, per­haps most im­por­tantly, the ur­ban­ite crowd. Per­son­al­ity and in­di­vid­u­al­ity will be key, as Gra­ham ex­plains: “I want the crowd to see DJs they won’t for­get. A DJ’s track se­lec­tion is an ex­ten­sion of their per­son­al­ity and I want that to come flood­ing through. I also like to see a DJ en­joy­ing them­selves in the DJ box with the crowd - it is a party af­ter all. I like to have res­i­dents that de­velop their own style and put their stamp on the night and the slot they play in.”

The win­ner of the bat­tle will re­ceive a one-year con­tract and play the weekly Thurs­day night party, join­ing a ros­ter that in­cludes Ron E Jaxx, CN Wil­liams, Jack Woodcock, Miss Foster, BJ Benyamin, Danny Kwang and DJ 3GK.

Spin­ning is a se­ri­ous job. Ac­cord­ing to Gra­ham, the qual­i­ties that make any DJ stand out are the abil­ity to read a crowd and pick­ing the right tracks. “Any­one can learn how to mix, but it takes real skill and con­fi­dence to ad­mit that what you’re play­ing might not be work­ing and change di­rec­tion. Only the very best can do it within the mu­sic pol­icy of the night, and that’s what I want at 360,” he said.

Gra­ham be­lieves the live bat­tle is some­thing for all mu­sic lovers to en­joy – sim­ply be­cause the sheer level of en­ter­tain­ment will make for a great show.

On the night, each artist will have 30 min­utes to show­case their stuff.

“There is a high level of skill re­quired in mix­ing hip hop and R‘n’B, the genre has a huge tech­ni­cal el­e­ment to it, not to men­tion such a wide spec­trum of styles,” said Gra­ham. “If the first DJ re­ally steps up then they will be a tough act to fol­low, which could lead to an un­be­liev­able dis­play of skills from the rest. Per­son­ally speak­ing, I hope that all the fi­nal­ists blow the judg­ing panel away and make it ex­tremely hard to pick a win­ner.” glaiza@7days.ae To en­ter 360°’s bat­tle of the DJs, send mixes to 360en­ter­tain­ment@jumeirah.com be­fore Septem­ber 28. The fi­nal­ists will be an­nounced on Oc­to­ber 2.

HEY MR DJ: Cool mu­sic venue 360 at Jumeirah Beach Ho­tel is look­ing for a new DJ, with a live bat­tle de­cid­ing the win­ner

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