App firm takes on 2-for-1 rivals with dining app
here are a number of 2-for-1 apps that seek to make the UAE’s highprice food and beverage costs more affordable, but there often appears to be one catch: you need a buddy.
A new app named VoucherSkout is targeting bargain-hunters who want to take advantage of deals when on their own, by offering 50 per cent off.
VoucherSkout was launched by Alia Khalifa Al Nabooda and David Tobias, business partners at Dubai’s Acumen Advertising, two weeks ago.
spoke with Alia, pictured below, about breaking into a market dominated by brands such as The Entertainer.
Why is 50 per cent off better than 2-4-1?
“We wanted a unique selling point - 50 per cent is better because it can be used by one person, so you don’t have to purchase 2 of something.
“And it’s a better deal because with 2-for1, the item that is discounted is usually the cheaper item. But with 50 per cent off, you know no matter what you choose you will get it half price.”
How did you come up with the idea for VoucherSkout?
“David had been thinking about this concept for a while, he realised the market needed something like this.”
What kind of feedback have you received so far.
“So far, the feedback has been positive. We’ve had a lot of downloads [since September 6] and have about 5,000 registered users. It’s just going to get bigger.”
Do you think you can compete with established brands like the Entertainer?
“Yes, definitely. I think competition is good for every company. It makes them better, it makes us better. There’s enough people in the market for us all.”
Is the app available in different languages?
“Not yet. We will add an Arabic option, especially as we plan to expand to different countries, we will localise the app to that specific country.”
How many businesses have signed up to VoucherSkout?
"We have approximately 600 offers across 150 merchant partners. Many merchants said ‘come back when you have launched for business’. So now our team is working on revisiting those merchants and growing our merchant network."
Do you have an estimate on how much money your customers will save each year?
“It depends on your lifestyle. I mean if you’re going out to restaurants a lot, obviously you’ll save a lot. We hope that it encourages people to go out more and enjoy. That is the point of creating VoucherSkout.”
SOLO: VoucherSkout said diners shouldn’t need to be in pairs or a group to enjoy offers. Visit the Apple App Store or Google Play Store