Ris­ing bills will make us switch to so­lar en­ergy

Tesla VP says change needed in re­gion

7 Days in Dubai - - FRONT PAGE - By Pa­trick Ryan @ThatPad­dyRyan pa­trick@7days.ae

The Mid­dle East is us­ing so much en­ergy that it’s only a mat­ter of time be­fore con­sumers turn to al­ter­na­tive sources to keep costs down, ac­cord­ing to one of the in­dus­try’s lead­ing ex­perts.

Ben Hills, Vice Pres­i­dent of Tesla, made his com­ments in the key­note speech of the sec­ond day of the In­ter So­lar con­fer­ence at the Dubai World Trade Cen­tre.

“Peo­ple will start look­ing for other forms of en­ergy when costs be­come too high,” he said, re­fer­ring to the fact that the Mid­dle East has one of the high­est car­bon foot­prints in the world.

“Peo­ple will have to start look­ing at con­sump­tion. Do you need to leave the air-con­di­tion­ing on in three sep­a­rate rooms when you aren’t there?

“We have to get costs down. Change needs to hap­pen as we can’t keep do­ing what we are do­ing.”

Fadi Nas­sif, Di­rec­tor for Mid­dle East, North Africa and Turkey at GE Power Con­ver­sion, said: “Tech­nol­ogy has proven to be a key driver in bring­ing costs down and ef­fi­cien­cies up, and has en­abled util­i­ties com­pa­nies to lever­age the power of the sun in their en­ergy mix.

“In line with this trend, we’re prepar­ing to launch next gen­er­a­tion tech­nol­ogy in­vert­ers that will sup­port util­i­ties in the Mid­dle East with even higher ef­fi­ciency and re­li­a­bil­ity.”

Hills also made ref­er­ence to the ad­vent of elec­tric cars in the Mid­dle East.

It was no co­in­ci­dence that the ve­hi­cle that’s been billed as the Mid­dle East’s first elec­tric car, the Emi­rates Tesla elec­tronic road ve­hi­cle trip (EVRT), was also on dis­play at the event.

“The only peo­ple who don’t be­lieve that elec­tric cars are the way ahead are the same peo­ple who be­lieve that bio-diesel cars are the fu­ture,” said Hills.

“In my ex­pe­ri­ence those peo­ple tend to work for oil com­pa­nies.”

‘Do you need to leave the air­con­di­tion­ing on when you’re away?’ – Tesla Vice Pres­i­dent Ben Hills

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