Rising bills will make us switch to solar energy
Tesla VP says change needed in region
The Middle East is using so much energy that it’s only a matter of time before consumers turn to alternative sources to keep costs down, according to one of the industry’s leading experts.
Ben Hills, Vice President of Tesla, made his comments in the keynote speech of the second day of the Inter Solar conference at the Dubai World Trade Centre.
“People will start looking for other forms of energy when costs become too high,” he said, referring to the fact that the Middle East has one of the highest carbon footprints in the world.
“People will have to start looking at consumption. Do you need to leave the air-conditioning on in three separate rooms when you aren’t there?
“We have to get costs down. Change needs to happen as we can’t keep doing what we are doing.”
Fadi Nassif, Director for Middle East, North Africa and Turkey at GE Power Conversion, said: “Technology has proven to be a key driver in bringing costs down and efficiencies up, and has enabled utilities companies to leverage the power of the sun in their energy mix.
“In line with this trend, we’re preparing to launch next generation technology inverters that will support utilities in the Middle East with even higher efficiency and reliability.”
Hills also made reference to the advent of electric cars in the Middle East.
It was no coincidence that the vehicle that’s been billed as the Middle East’s first electric car, the Emirates Tesla electronic road vehicle trip (EVRT), was also on display at the event.
“The only people who don’t believe that electric cars are the way ahead are the same people who believe that bio-diesel cars are the future,” said Hills.
“In my experience those people tend to work for oil companies.”
‘Do you need to leave the airconditioning on when you’re away?’ – Tesla Vice President Ben Hills