RAK to build on Russian tourism
Russian visitors are returning to Ras Al Khaimah, with a 4.3 per cent increase in tourist numbers recorded in the first eight months of this year compared with 2015. The Ras Al Khaimah Tourism Development Authority (RAKDA) has strategic partnerships in place with a number of tour operators and travel agencies in Russia, including Coral, Natalie Tours and Space Travel driving this year’s growth. Haitham Mattar, CEO of RAKDA, said: “Russian tourists have been loyal visitors to the destination for over a decade and the importance of Russian visitors can be clearly seen by their average length of stay at 8.6 days, and room revenue which, at a growth of 10 per cent over the same period last year, surpasses that of all other nationalities. “Ras Al Khaimah’s ability to continue to attract visitors and achieve growth from the Russian market, in the face of the welldocumented difficulties of the outbound Russian travel industry over the past 12 months, is testament to our value for money proposition and offering. “There is still a strong interest and need for year-round value for money destinations within a short flight time of Russia, and we are working closely with our travel agent and airline partners, such as Qatar Airways, since it began flying to Ras Al Khaimah, Emirates Airline, Air Arabia, and flydubai.” Ras Al Khaimah has also recorded a 214.6 per cent rise in visitor numbers from Kazakhstan between January and August compared to the same period in 2015.
POPULAR LOCATION: Ral Al Khaimah