Func­tional fash­ion in the water

7 Days in Dubai - - LIFE -

Surfer Rachael Sher­riff cre­ated Seakiss out of a need for func­tional swimwear. The UAEbased Aus­tralian (right) sketched her first de­sign in 2013 while on a surf trip in Bali and launched her first line last year.

What is the Seakiss style?

On-trend, fash­ion-driven styles with func­tional aes­thet­ics. It’s a mix of bold trop­i­cal prints with dif­fer­ent tex­tiles like mesh de­tail­ing. The pad­ding is al­ways stitched in to make sure they aren’t lost in the wash or move around dur­ing ac­tiv­ity. All styles are de­signed to take pres­sure from the back of the neck so you can surf, swim, gym, yoga or beach train in them.

Where do you source the ma­te­ri­als?

The swimwear ma­te­rial, I cre­ate from scratch. I buy the rights to the im­ages and get them dig­i­tally printed on the fab­ric. This en­sures all de­signs are unique and each col­lec­tion is lim­ited edi­tion. There aren’t any man­u­fac­tur­ers that spe­cialise in swimwear pro­duc­tion in the UAE. The sewing ma­chines needed are used specif­i­cally for ly­cra to ac­com­mo­date the stretch of the fab­ric.

I orig­i­nally tried to man­u­fac­ture here but had to move off-shore to get the most pro­fes­sional fin­ish pos­si­ble.

How im­por­tant is it to get kit­ted with the right surf wear?

Surf­ing is a high in­ten­sity sport, it re­quires a swim­suit to stay on when duck-div­ing, wip­ing out and take pres­sure off the back of the neck for hours of pad­dling. Seakiss pro­vides these with added cre­ative styles.

Tips on swimwear shop­ping

The main mis­take I see is not pur­chas­ing for your true size. It’s more im­por­tant to get the right fit than to squeeze into a smaller size, and a true size will al­ways flat­ter the fig­ure more. We have a small col­lec­tion com­ing that fea­tures only one-piece called One Peace. This al­lows women to be ac­tive and con­fi­dent.

It is highly func­tional to stop surfers’ rash on the ribs from pad­dling in long ses­sions.

Ocean safety tips

I have seen many surfers save lives here more than any other place in the world.

If it is a day with big waves I would sug­gest don’t swim at all, or swim at least where there are life­guards and read up on­line about rip cur­rents and how to spot them and swim out of them.

Seakiss swimwear is avail­able at and stocked in Surf­house Dubai

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