Functional fashion in the water
Surfer Rachael Sherriff created Seakiss out of a need for functional swimwear. The UAEbased Australian (right) sketched her first design in 2013 while on a surf trip in Bali and launched her first line last year.
What is the Seakiss style?
On-trend, fashion-driven styles with functional aesthetics. It’s a mix of bold tropical prints with different textiles like mesh detailing. The padding is always stitched in to make sure they aren’t lost in the wash or move around during activity. All styles are designed to take pressure from the back of the neck so you can surf, swim, gym, yoga or beach train in them.
Where do you source the materials?
The swimwear material, I create from scratch. I buy the rights to the images and get them digitally printed on the fabric. This ensures all designs are unique and each collection is limited edition. There aren’t any manufacturers that specialise in swimwear production in the UAE. The sewing machines needed are used specifically for lycra to accommodate the stretch of the fabric.
I originally tried to manufacture here but had to move off-shore to get the most professional finish possible.
How important is it to get kitted with the right surf wear?
Surfing is a high intensity sport, it requires a swimsuit to stay on when duck-diving, wiping out and take pressure off the back of the neck for hours of paddling. Seakiss provides these with added creative styles.
Tips on swimwear shopping
The main mistake I see is not purchasing for your true size. It’s more important to get the right fit than to squeeze into a smaller size, and a true size will always flatter the figure more. We have a small collection coming that features only one-piece called One Peace. This allows women to be active and confident.
It is highly functional to stop surfers’ rash on the ribs from paddling in long sessions.
Ocean safety tips
I have seen many surfers save lives here more than any other place in the world.
If it is a day with big waves I would suggest don’t swim at all, or swim at least where there are lifeguards and read up online about rip currents and how to spot them and swim out of them.
Seakiss swimwear is available at seakiss.me and stocked in Surfhouse Dubai