Huge ticket task ahead for Dubai Expo team
Expo2020 exec says world fair will be huge
Expo2020 will need to sell more tickets than the last two Olympics, Paralympics and football World Cups combined to be a financial success.
The scale of the task facing the organisers was revealed by Expo2020 Chief Operating Officer Simon Clegg.
“This is the biggest event that’s ever been staged in the Middle East or indeed North Africa,” Clegg told the Business Breakfast show on DubaiEye103.8. He added: “We will have to sell more tickets than were sold for the past two Olympic Games and Paralympics plus the last two football World Cups all combined.
“This is a staggering number of tickets and to hold it over six months rather than 17 days is a big, big challenge.
“That’s particularly the case when operating for 24 hours a day, seven days a week and building a workforce that is capable of stepping up when there’s not that much experience (of holding such an event) in this part of the world.
“It’s going to be fantastic and leave a huge legacy after 2021.”
The Dubai Expo 2020 exhibition site at Dubai Trade Centre-Jebel Ali will be designed to accom- modate up to 300,000 visitors, with average week-day attendance expected at 153,000.
One of the other challenges that the organisers face is trying to find volunteers who are willing to work over the course of the six-month event.
“We will need tens of thousands of volunteers and have to appeal to all sectors in Dubai and further afield,” Clegg added on the radio show. “We need to provide the right incentive and the right opportunity if we are expecting people to give up their time.”
Clegg said the 430-hectare site for the Expo will be only slightly smaller than Disneyland.
“We will be producing tens of thousands of meals per hour at our height,” he said.
“There are 8,000 registered companies already on our portal and over 3,500 of them are SMEs.”
He promised a different experience than “the expos in other countries over the last couple of decades”.
‘It’s going to be fantastic and leave a huge legacy’ – Simon Clegg, Expo2020 COO
IMPRESSIVE: A drawing of the Expo site