Huge ticket task ahead for Dubai Expo team

Expo2020 exec says world fair will be huge

7 Days in Dubai - - FRONT PAGE - By Pa­trick Ryan @ThatPad­dyRyan pa­

Expo2020 will need to sell more tick­ets than the last two Olympics, Par­a­lympics and foot­ball World Cups com­bined to be a fi­nan­cial suc­cess.

The scale of the task fac­ing the or­gan­is­ers was re­vealed by Expo2020 Chief Op­er­at­ing Of­fi­cer Si­mon Clegg.

“This is the big­gest event that’s ever been staged in the Mid­dle East or in­deed North Africa,” Clegg told the Busi­ness Break­fast show on DubaiEye103.8. He added: “We will have to sell more tick­ets than were sold for the past two Olympic Games and Par­a­lympics plus the last two foot­ball World Cups all com­bined.

“This is a stag­ger­ing num­ber of tick­ets and to hold it over six months rather than 17 days is a big, big chal­lenge.

“That’s par­tic­u­larly the case when op­er­at­ing for 24 hours a day, seven days a week and build­ing a work­force that is ca­pa­ble of step­ping up when there’s not that much ex­pe­ri­ence (of hold­ing such an event) in this part of the world.

“It’s go­ing to be fan­tas­tic and leave a huge legacy af­ter 2021.”

The Dubai Expo 2020 ex­hi­bi­tion site at Dubai Trade Cen­tre-Jebel Ali will be de­signed to ac­com- mo­date up to 300,000 vis­i­tors, with av­er­age week-day at­ten­dance ex­pected at 153,000.

One of the other chal­lenges that the or­gan­is­ers face is try­ing to find vol­un­teers who are will­ing to work over the course of the six-month event.

“We will need tens of thou­sands of vol­un­teers and have to ap­peal to all sec­tors in Dubai and fur­ther afield,” Clegg added on the ra­dio show. “We need to pro­vide the right in­cen­tive and the right op­por­tu­nity if we are ex­pect­ing peo­ple to give up their time.”

Clegg said the 430-hectare site for the Expo will be only slightly smaller than Dis­ney­land.

“We will be pro­duc­ing tens of thou­sands of meals per hour at our height,” he said.

“There are 8,000 reg­is­tered com­pa­nies al­ready on our por­tal and over 3,500 of them are SMEs.”

He promised a dif­fer­ent ex­pe­ri­ence than “the ex­pos in other coun­tries over the last cou­ple of decades”.

‘It’s go­ing to be fan­tas­tic and leave a huge legacy’ – Si­mon Clegg, Expo2020 COO

IM­PRES­SIVE: A draw­ing of the Expo site

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