Ford’s fo­cus on tools ven­ture

7 Days in Dubai - - BUSINESS -

Ford Mo­tor Com­pany has col­lab­o­rated with Ford Tools to pro­duce a new line of tools and gen­er­a­tors un­der one roof at a new Dubai store. Now un­der one brand, the Ford Tools prod­ucts list will in­clude DIY kits like ham­mers and screw­drivers, to light­ing prod­ucts, garage tools and house­hold equip­ment such as vac­uum clean­ers. Ah­mad So­rayane­jad (pic­tured), CEO of Ford Tools dis­trib­u­tor VTools, said: “We of­fer clients a one-stop shop­ping ex­pe­ri­ence. We have ev­ery­thing from con­sumer prod­ucts all the way to pro­fes­sional lev­els. We are cur­rently car­ry­ing more than 1,000 prod­ucts and more than 5,000 spare parts. “Our sup­pli­ers have been very in­no­va­tive and proac­tive in com­ing up with new ideas. Like a bat­tery that fits all the prod­ucts, so one bat­tery can be used for sev­eral dif­fer­ent tools.” Many of Ford’s tools will be cord­less to max­imise work­ing com­fort of the end user. They come with low-main­te­nance bat­ter­ies made of lithium-ion, so they are long-last­ing and light­weight. “It’s the same tech­nol­ogy used in cell­phones,” said Martin Lif­s­chitz, co-owner of Nine Of­fi­cial Li­censee for Ford Tools. Ford Tool prod­ucts are avail­able in Car­refour, Ace Hard­ware and other ma­jor re­tail out­lets in the re­gion.

DIY: Ah­mad So­rayane­jad of VTools

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