Ford’s focus on tools venture
Ford Motor Company has collaborated with Ford Tools to produce a new line of tools and generators under one roof at a new Dubai store. Now under one brand, the Ford Tools products list will include DIY kits like hammers and screwdrivers, to lighting products, garage tools and household equipment such as vacuum cleaners. Ahmad Sorayanejad (pictured), CEO of Ford Tools distributor VTools, said: “We offer clients a one-stop shopping experience. We have everything from consumer products all the way to professional levels. We are currently carrying more than 1,000 products and more than 5,000 spare parts. “Our suppliers have been very innovative and proactive in coming up with new ideas. Like a battery that fits all the products, so one battery can be used for several different tools.” Many of Ford’s tools will be cordless to maximise working comfort of the end user. They come with low-maintenance batteries made of lithium-ion, so they are long-lasting and lightweight. “It’s the same technology used in cellphones,” said Martin Lifschitz, co-owner of Nine Official Licensee for Ford Tools. Ford Tool products are available in Carrefour, Ace Hardware and other major retail outlets in the region.
DIY: Ahmad Sorayanejad of VTools