Fo­cus on op­ti­care up­grade

7 Days in Dubai - - BUSINESS -

The Mid­dle East’s op­ti­care in­dus­try is be­ing held back by out­dated in­ter­nal sys­tems and soft­ware, and is in des­per­ate need of an over­haul in or­der to meet and ex­ceed the needs of the mar­ket, ex­perts say. Ge­orge Plavoukos, CEO of Greek firm MainSys, says that there is po­ten­tial for the eye­care in­dus­try – but only if up­grades are made. He said: “There is a real op­por­tu­nity for the eye­care in­dus­try to stream­line the way they do busi­ness and not only in­crease their ROI but ul­ti­mately pro­vide the en­duser with a bet­ter ex­pe­ri­ence.”

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