Modern and modest fashion
The beauty and brilliance in Arab Fashion Week
Aday after Paris Fashion Week, fashion folks will turn their eyes on Dubai for the Huawei Arab Fashion Week this Thursday. Organised by the Arab Fashion Council (AFC), the third edition of the fashion shows (running until Monday) will highlight ‘ready-couture’ wear from regional designers.
Mahmood bin Karam Al Farsi, board member and media advisor to AFC, says most designers are from pan-Arab to position the region as an important fashion destination. The programme also includes technical and industry workshops for students.
He said: “We are focused on supporting and training the abilities of our Arabic designers. Arab Fashion Week is a great platform to show talent, culture and also give way for them to be part of other international fashion weeks.”
The SS17 line-up includes haute couture international designers such as Canadian Rad Hourani, known for high-fashion genderneutral clothes, and Parisian Yacine Aouadi, whose celebrity clients include Cate Blanchett and Rooney Mara.
Regional designers include Arwa Al Ameri from Saudi Arabia and Nicolas Chahin from Lebanon. Talking about modest wear (abayas, models in hijab) now on the mainstream, Mahmood says: “We have a culture and an identity. We will not forego these points and topics because this is who we are. I can see there is an increase because there is a platform for them now and there is cultural awareness.”
The Huawei Arab Fashion Week runs from October 6-10 at The Meydan Hotel, Dubai