Sit­ting com­fort­ably? Read­ing drive be­gins

7 Days in Dubai - - NEWS -

Thou­sands of books are to be sold at dis­counts of up to 90 per cent as part of a new drive by Emi­rates and Google Play to open up read­ing to Ara­bic-speak­ing chil­dren. The ‘Cel­e­brat­ing Ara­bic Read­ing’ ini­tia­tive will run on Google through­out Oc­to­ber in an ef­fort to reach mil­lions of smart­phone users in the re­gion. It will be Google’s high­est ever dis­count on the Play Books store on more than 4,000 fic­tion, non-fic­tion and chil­dren’s ti­tles. The ini­tia­tive sup­ports the UAE’s Year of Read­ing spear­headed by HH Sheikh Mo­hammed bin Rashid Al Mak­toum. HH Sheikh Ahmed bin Saeed Al Mak­toum, Chair­man and Chief Ex­ec­u­tive, Emi­rates Air­line and Group said: “Peo­ple are hun­gry for con­tent, es­pe­cially Ara­bic dig­i­tal con­tent, and there isn’t a smarter in­vest­ment for the fu­ture of this re­gion than pro­vid­ing ac­cess to e-books to broaden the hori­zons of mil­lions.” Ro­nan Har­ris, Vice Pres­i­dent for Google Europe Mid­dle East and Africa, said: “That is some­thing we’re very pas­sion­ate about at Google and it’s in line with our core mis­sion here in MENA to help pro­mote and pre­serve lo­cal Ara­bic con­tent on the web whether it was on YouTube, Search, Maps or Play.”

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