Ca­reem to of­fer free de­liv­ery scheme

7 Days in Dubai - - FRONT PAGE - @Ma­hak_LFC ma­

Dubai res­i­dents will be able to or­der books to be de­liv­ered to their homes for free un­der a new read­ing ini­tia­tive.

Ed­u­ca­tion reg­u­la­tor KHDA and pri­vate limo firm Ca­reem have part­nered to pro­vide the de­liv­ery ser­vice.

The books are then col­lected at a later date once the chil­dren have fin­ished them, CaReads will see the ve­hi­cles packed with books to be de­liv­ered to homes be­tween 3pm and 7pm from Satur­day to Wed­nes­day.

The ini­tia­tive aims to sup­port the Dubai Gov­ern­ment’s an­nounce­ment that Oc­to­ber will be the na­tional month of read­ing, with a fo­cus on pro­mot­ing cul­ture and read­ing across all com­mu­ni­ties.

Par­ents and chil­dren will be able to or­der the books through the Ca­reem app.

Aura Lunde, Gen­eral Man­ager at Ca­reem UAE, said: “Cre­at­ing Careads is an ini­tia­tive that we are proud to launch with KHDA and is to­tally in line with Ca­reem’s mis­sion which By Ma­hak Man­nan aims to sim­plify peo­ple’s lives. We care about our com­mu­nity and are al­ways on the look­out for part­ner­ships that im­pact the com­mu­nity in a pos­i­tive man­ner.”

Ara­bic and English books will be of­fered and the stock has been sup­plied by the Emi­rates Air­line Fes­ti­val of Lit­er­a­ture and the Dar Al Hikma So­ci­ety.

Hind Al Mualla, Chief of Cre­ativ­ity, Hap­pi­ness and In­no­va­tion at KHDA, said: “CaReads is a won­der­ful ex­am­ple of how the pub­lic and pri­vate sec­tors can work to­gether to sup­port the love of read­ing in Dubai. Get­ting a book de­liv­ered is great fun for the kids, and gives busy par­ents ex­tra time to fo­cus on read­ing with their chil­dren.”

Books can be or­dered through the free Ca­reem mo­bile app avail­able for iPhone or An­droid.

CHAL­LENGE: The Arab re­gion has one of the low­est lev­els of read­ing

FREE: Ca­reem will de­liver books be­tween 3pm and 7pm from Satur­day to Wed­nes­day

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