FREE BOOKS DELIVERED TO KIDS IN DUBAI
Careem to offer free delivery scheme
Dubai residents will be able to order books to be delivered to their homes for free under a new reading initiative.
Education regulator KHDA and private limo firm Careem have partnered to provide the delivery service.
The books are then collected at a later date once the children have finished them, CaReads will see the vehicles packed with books to be delivered to homes between 3pm and 7pm from Saturday to Wednesday.
The initiative aims to support the Dubai Government’s announcement that October will be the national month of reading, with a focus on promoting culture and reading across all communities.
Parents and children will be able to order the books through the Careem app.
Aura Lunde, General Manager at Careem UAE, said: “Creating Careads is an initiative that we are proud to launch with KHDA and is totally in line with Careem’s mission which By Mahak Mannan aims to simplify people’s lives. We care about our community and are always on the lookout for partnerships that impact the community in a positive manner.”
Arabic and English books will be offered and the stock has been supplied by the Emirates Airline Festival of Literature and the Dar Al Hikma Society.
Hind Al Mualla, Chief of Creativity, Happiness and Innovation at KHDA, said: “CaReads is a wonderful example of how the public and private sectors can work together to support the love of reading in Dubai. Getting a book delivered is great fun for the kids, and gives busy parents extra time to focus on reading with their children.”
Books can be ordered through the free Careem mobile app available for iPhone or Android.
CHALLENGE: The Arab region has one of the lowest levels of reading
FREE: Careem will deliver books between 3pm and 7pm from Saturday to Wednesday